This week our mailboxes, tv screens, and social media feeds were once again flooded by marketing messages announcing this very important day. A day on which we celebrate consumerism in its nastiest form: Black Friday. Retailers throw huge discounts and free products at us, all hoping to sell us products we often don’t even want or need.

But not all companies support this overconsumption frenzy. A growing movement of impact brands chooses not to contribute to a day that stimulates overconsumption, normalizes throwaway culture, and has devastating environmental effects (think of all the packaging, transport, landfilled returns,…). As a counterreaction, they joined forces in initiatives like ‘Green Friday’, ‘Circular Monday,’ and ‘Buy nothing day’.

So how are brands combatting the system
and using their voice to create change?

Changing consumer behavior and creating awareness around topics like over-consumption are hard things to do. But if every brand contributes to sharing this message, the reach of our impact community is endless. This year fellow B Corp ECOALF did an incredible job by creating this amazing poetic video “The Pile”.

Will your company be part of this movement and help #blackoutblackfriday?