Quest Impact Design Studio

What is RegioGreenTex?

Regions for Green Textiles – known as RegioGreenTex – is a partnership initiative aiming at mapping and reducing the pitfalls that currently exist in the implementation of a circular economy model within the textile ecosystem across the EU. How? 

  • Mapping the gaps and weaknesses among regions and clusters with different levels of circular economy applications and different levels of economic development 
  • Unifying the European sustainable textile market by meeting demand and offering on the same digital platform 
  • Developing focused pilot projects to accelerate the creation, development, and use of new textile materials with increased recycled content by sharing technologies and methodologies
  • Create five regional textile recycling hubs in line with the ReHubs initiative, and consistent with the EU textile strategy, and meeting the needs of SMEs
  • RegioGreenTex ultimately aims to generate investment opportunities at regional level beyond the project.
RegioGreenTex kick off meeting

What is Quest’s role?

RegioGreenTex brings together 43 partners from 11 European regions, and at Quest Impact Design Studio we are incredibly proud to be one of the 24 SMEs pioneering innovative solutions to recycle textile waste. 

Together, the SMEs cover various value chain segments of circular textiles (sorting, recycling from material to fiber, removal of contaminants, processing of recycled fibers into new textile materials) and provide concrete solutions to EU value chain bottlenecks but also seize upon market opportunities.

At Quest Studio, our focus is on driving innovation and R&D efforts toward developing circular value chains for clothing, with a particular emphasis on designing from discarded textiles. Our team of experts is dedicated to developing business models and tools that can help the textile industry adopt more sustainable design processes. We’re committed to keeping production, communication, and cost/business models in mind to ensure that our solutions are scalable and market-ready. Ultimately, our main goal is to increase the availability of better choices for the planet and people, showcasing a new normal in fashion design and production that is both sustainable and adaptable to large scale.

Together with OVAM, Ellie.Connect, and Textile at RISE, we’re creating a new tool that will boost efficiency in post-consumer and post-production textile waste, ensuring that waste is revalorized into reuse, remanufacturing, or as a last resort into recycling. We call it the Waste Wizard.

Partners

RegioGreenTex promotes the collaboration in research and development between 43 partners from the four major sectors of society – industry, government, research institutes, and the public – for the textile industry. Partners come from 11 regions in 8 European countries:

Regions of RegioGreenTex

The European Green Deal framework

This three-year project that kicked off last February will contribute to the EU Green Deal objectives of reducing carbon footprint, energy and water consumption by reshoring textile production in Europe and making the EU textile value chain more competitive and resilient. 

RegioGreenTex is supported by the European Commission through the Interregional Innovation Investments Instrument and will be coordinated by the European Innovation Council and SMEs Executive Agency (EISMEA).

As part of the European Regional and Development Fund (ERDF), the initiative aims to support interregional innovation projects in their commercialization and scale-up phases, giving them the tools to bring their project to the investment level. This instrument focuses on strengthening economic cohesion in the EU by helping businesses work with innovation actors in other regions.

RegioGreenTex logo

Subscribe to the RegioGreenTex newsletter!

Subscribe here
Co-funded by the European Union

Textile Recycling Excellence

Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process. 

By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.

organic cotton in a tweed bag with t-rex logo on top

Branding a circular fashion solution

As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders. 

website of t-rex project

Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges: 

  • A new logo to become the guiding and recognizable force for all circular textile work 
  • A powerful brand identity that represents all the many players in this project but also does not deter from the important work they are accomplishing
  • Support to amplify their digital storytelling to help influence the right audiences further in the digital age. 
  • Provide all consortium partners with a simple easy-to-use website that can be easily managed without support. 

Does your brand need help standing out?

 

Create an impact-driven brand with appealing logos and powerful brand experiences that evoke emotions to inspire.

Let's chat

Driving textile recycling through digital branding

As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding! 

horizontal A5 flyer of the t-rex project

We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution. 

To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself. 

Four boxes each with a T-Rex logo. From right to left and top to bottom, an orange box with white logo, a light green box with dark green logo, a light orange box with a dark orange logo and a dark green background with a white logo.
logo stamp on paper
The meaning and creation behind the T-rex Logo.

Have trouble reaching your product-market fit? 

 

We’ll help you find the most beneficial position for your organization in the market. And support you to reach, monitor, and maintain that position.

Learn more
A brand direction workshop that resulted in a mood board. We used this as a base for the logo design and brand identity
wall with 5 branded posters of t-rex
brand guidelines of the t-rex project
It was integral to deliver extremely detailed design guidelines for each party to not only update the T-Rex digital communications but for all consortium partners to have guidance on communicating about the project externally.
Michael Boschmans

Michael Boschmans

michael@queststudio.be
+32 498 21 76 11
Michael Boschmans
Michael Boschmans
michael@queststudio.be +32 498 21 76 11

Schedule a call 20min

Looking for guidance as you launch your brand? Let us support your journey by:

  • build your business strategy
  • help you stand out while the competition is greenwashing
  • create a brand identity and messaging that is unique to you
Let's Talk

Challenge

The linear take-make-waste model is still prevalent in today’s fashion industry. According to the Ellen MacArthur Foundation, 500 billion dollars of value are lost every year due to clothing underutilisation and a lack of recycling.

Infinited Fiber Company, a Finnish biotechnology group, has led a successful bid for over 6 million EUR of European Union research and innovation funding. Those funds are used to form a highly ambitious consortium of 12 organizations (including amongst others Adidas, H&M Group and Fashion for Good) whose aim is to create a circular fashion industry blueprint: the New Cotton Project.

The consortium spans 7 countries: Finland, Sweden, Germany, The Netherlands, Portugal, Slovenia and Turkey

The consortium members work together on topics such as waste management, manufacturing, retail, recycling, and academia to devise a new business model and circular system that can lead to industry-wide adoption. If you’d like to learn more about the New Cotton Project, this article by Forbes provides you with a good explanation.

A logo and visual identity

The consortium members asked us to create a fitting logo and visual identity for the New Cotton Project. To align all parties involved we organized a design direction workshop which resulted in a moodboard and key associations. The result speaks for itself.

A clean and clear website

In order to inform all the stakeholders about the impact and progress of the project, the consortium also needed a website. Please make sure to follow how these 12 amazing partners are working on the future of circular fashion on this website.