Print a persona template for each segment on an A4 or bigger format.
TIP: If you’re planning to do this exercise with your team, print the template in a bigger format and use sticky notes to fill out the boxes.
Fill out each box with all the information you have about this segment
TIP: Talk to your users if you feel like you don’t have enough information about them.
TIP: Keep in mind that aspects like gender and age can be very fluid. You might exclude potential user groups if this is not considered.
Supplement your personas each time you discover new information about your users.