To solve our society’s most challenging problems, we cannot solely depend on governments and nonprofits. Businesses have a smashing responsibility as well. Together with other B Corps we want to accelerate a global shift to redefine success in business and build a more sustainable and inclusive economy. We need businesses to balance purpose and profits and to benefit all stakeholders, not just the shareholders.
Thinking about a customer journey is hard when you don't even have customers yet, but it turned out to be a really valuable exercise for The Focus Academy.View case study