The linear take-make-waste model is still prevalent in today’s fashion industry. According to the Ellen MacArthur Foundation, 500 billion dollars of value are lost every year due to clothing underutilisation and a lack of recycling.
Infinited Fiber Company, a Finnish biotechnology group, has led a successful bid for over 6 million EUR of European Union research and innovation funding. Those funds are used to form a highly ambitious consortium of 12 organizations (including amongst others Adidas, H&M Group and Fashion for Good) whose aim is to create a circular fashion industry blueprint: the New Cotton Project.
The consortium members work together on topics such as waste management, manufacturing, retail, recycling, and academia to devise a new business model and circular system that can lead to industry-wide adoption. If you’d like to learn more about the New Cotton Project, this article by Forbes provides you with a good explanation.
The consortium members asked us to create a fitting logo and visual identity for the New Cotton Project. To align all parties involved we organized a design direction workshop which resulted in a moodboard and key associations. The result speaks for itself.
In order to inform all the stakeholders about the impact and progress of the project, the consortium also needed a website. Please make sure to follow how these 12 amazing partners are working on the future of circular fashion on this website.
Curious to learn how we can help you reach your goals faster? Feel free to schedule an introductory call with our founder Michael.