Breathworks is small non-profit organization providing mindfulness-based stress and pain reduction in Ghent. They approached us with the question to help them grow without losing their authenticity. Because of their focus on improving the well-being of their clients, they failed to create enough financial breathing room to grow the business.
They asked us to help them:
- create more financial stability so they can invest in growth
- make it possible for the owner to earn a sustainable income
- increase brand awareness and reach new clients
- understand the perception and needs of clients to improve services and create new offers
- gain insight into the market and competitors in order to better differentiate
Through a series of co-creative workshops with the internal team, we created an actionable roadmap for sustainable growth, without losing the authenticity of the organization. We analyzed their current business model and identified opportunity areas and new business models.
Leveraging the market and client insights, we ideated about new product-market combinations, ways to lower the barrier of entry and ways to create more brand awareness in order to reach new clients. Through a prioritization exercise we created an actionable roadmap with low hanging fruits and long-term goals.
By immediately implementing some of the short-term goals, Breathworks was able to create more financial stability, focus on increasing their brand awareness, grow their client base and offer, and make their clients happier. Some of the actions they took:
- Increased prices
- A new location for the mindfulness center
- Expansion to new B2B target audiences
- A new digital solution to make mindfulness easier to start with, and practice daily
- A clearer website structure
- More professional branding
To achieve their growth ambitions, Breathworks realized they needed more support throughout their journey. Someone needed to challenge their ideas and steer them in the right direction when needed. Through a flexible coaching program we’re supporting them in achieving their goals and growing their business in an authentic and smart way.