The Focus Academy helps people to feel and perform better by guiding their digital behavior through coaching and a rewarding ‘people first’ software application. In 2018, we created the initial mock-ups for that app, to help The Focus Academy generate 400,000 EUR in funding. Now our job was twofold:
To think about our customer journey while we didn't even have any customers yet was hard, but it turned out to be a really valuable exercise for The Focus Academy.Bart Van Wassenhove, Founder - The Focus Academy
The first steps to shape your offer: to understand who your stakeholders are and to identify the problems and expectations of your potential customers. So we organized a stakeholder workshop with the TFA team and conducted problem interviews with people from the four key segments we had identified in that workshop.
After we sketched a very clear picture of the problems and expectations of the four target groups, we selected the right ideas to answer their needs. To fit these ideas in the right service model, we organized a couple of workshops with the TFA team to think about what the journey of their future customers should look like.
The selected solutions and the ideal customer journey were then validated during a set of solution interviews. During these interviews we also found out the price the customers would be willing to pay for the solutions of The Focus Academy.
We generated a plethora of interesting insights during the solutions interviews: we found out which solutions would work, but also what price customers would be willing to pay for those solutions.Janao Denys, Service Designer - Quest
By mapping and analyzing the entire customer journey of its B2B customers, we managed to make sure that The Focus Academy was able to send them an invoice months earlier in the journey than initially foreseen.Janao Denys, Service Designer - Quest
Some of the key outcomes of this project:
Curious to learn how we can help you reach your goals faster? Feel free to schedule an introductory call with our founder Michael.