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What is this for?
In the age of greenwashing, greenhushing, and increased regulation, the goal of this tool is to stimulate organizations to communicate more transparently about their sustainability performance.
How to use this tool
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1
Print the Template
Print the template in A4 or a larger format. If you’re planning to do this exercise with your team, print the template in a larger format and use sticky notes. Alternatively, you can copy the template into Miro (or a similar tool) and fill it in online.
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Map out your ESG initiatives
Have a list of all your sustainability initiatives ready to discuss. Pick an impact pillar from your ESG plan and fill in the top two sections of the tool. As an example, if you choose the Community pillar, you’ll be mapping out corporate citizenship, team volunteering, and local hiring initiatives.
Tip: Don’t have this full ESG map available? Begin mapping all your company’s action items linked to ESG with the Quest Impact Scan tool. Download it here!
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Expand your current ESG claims
We invite you to analyze your current sustainability communications. If you look at the overview of your actions, what should you talk about more? Are there things you don’t mention at all? There can be multiple reasons to communicate more about a topic: to be 100% compliant, to be fully transparent or to gain your consumers’ trust.
Tip: this is where benchmarking your actions will come in handy.
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Describe your core stakeholders & audiences
Map all your relevant stakeholders, identifying and categorizing individuals, groups, or organizations that are impacted by your operations, decisions, and initiatives.
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Link proof to your claims
Which claims were vague? Begin attaching the numbers to the claims. Do you have a figure or report that proves your statements? Have you checked your resource’s resources?
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Make ESG claims tangible for audiences
ESG is a complex topic that is constantly changing. In this last section work through these questions: Will the audiences listed above understand your claims and statements? Where will they go to look for this information? Is it accessible to them? Are these claims vague, dishonest, unsupported or exaggerated?
Will you have to educate your audiences? If so, how will you do that? Your ESG communication plan may just be needing a training guide to get everyone up to speed. Align your communications plan to your proven claims.
Schedule a call 20min
We’re here to help you understand your greenwashing risks and guide your organization toward a more transparent and aligned ESG & communications roadmap.
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What is this for?
Our inclusive personas tool will help you put yourself in the shoes of your customers.
Better understanding your customers and their values will give you insights into improving your products or services to elevate their experience
This persona template is a little different from others you might find. Not including a picture, age, name, or gender is a deliberate choice to make persona’s more inclusive. By oversimplifying the complexity of a group of individuals, most persona templates create stereotypes instead of useful customer archetypes.
With this template, we’re challenging that practice by focusing on users as real people.
Try it with your team!
Steps
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1
Print the Persona Template
Print a persona template for each segment on an A4 or bigger format.
TIP: If you’re planning to do this exercise with your team, print the template in a bigger format and use sticky notes to fill out the boxes.
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2
Score your organization
Score your organization on each topic of the 5 categories by coloring in the number of boxes corresponding to your score.
TIP: Talk to people in your organization to get a full picture. Maybe they know about sustainability initiatives or systems you didn’t know about.
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Fill in Persona Template
Fill out each box with all the information you have about this segment
TIP: Talk to your users if you feel like you don’t have enough information about them.
TIP: Keep in mind that aspects like gender and age can be very fluid. You might exclude potential user groups if this is not considered.
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Supplement your Personas
Supplement your personas each time you discover new information about your users.
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Share
Share the Quest Impact Scan with your company, set-up your sustainability initiatives with allocated budgets and start working towards a more sustainable and resilient business.
Looking to dive deeper into your user insights? Eager to learn more about building non-discriminatory personas? Get in touch.
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What is this for?
This tool helps you to identify what really drives you as a company or as an individual.
All businesses, organizations, and careers operate on three levels:
- Why we do it
- How we do it
- What we do
We all know WHAT it is we do: what products we sell, what services we offer, or what jobs we do. Most of us also know HOW we do these things: our processes or actions, and how these are different compared to competitors or other people.
But do you know WHY your company exists? Whether you are an aspiring entrepreneur trying to find more fulfillment, or a company wanting to become more purpose-driven, finding your ‘why’ is the best place to start.
Once you know what your real purpose is, your next moves will become clearer, and communicating your impact will be easier than ever.
Steps
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1
Print the Find Your Why Template
Print the find your why template on an A4 or bigger format.
TIP: If you’re planning to do this exercise with your team, print the template in a bigger format and use sticky notes to fill out the circles.
TIP: Fill out the circles from the outside-in, from what you know to what you need to discover.
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2
Identify WHAT you do
Fill out the outer circle and ask yourself these questions:
- What products do I offer?
- What services do I offer?
- What skills do I offer?
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HOW you do it
Fill out the second circle and ask yourself these questions:
- What actions do I take?
- What processes do I follow?
- Which methodologies do I use?
- How is this different from others?
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Focus on WHY you do it
Your why is what sets you apart from everyone else. It’s what inspires you to take action, but it’s also what inspires others to take action, spread your ideas, or buy your products.
Fill out the inner circle and ask yourself these questions:
- What is my purpose?
- What do I believe in?
- What drives me as a person or as an organization?
- Why does my company or organization exist?
- Why do I get up in the morning?
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Communicate
Communicate from the inside out, starting with your newly identified why.
This tool is based on the ‘golden circle’ framework created by Simon Sinek.
Looking to dive deeper into your WHY? Get in touch.
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What is this for?
The Quest Impact Scan gives you an all-around picture of the current state of sustainability in your company and a reference point to help you become a sustainable and future-proof business with a positive impact on people and planet.
This tool helps you to measure negative and positive impacts across all levels of your organization. It enables you to gain insight into what you are doing well and where you need to improve. These insights can be leveraged to increase sustainability with quick wins, short-term and long-term goals.
We developed this tool based on the B Impact Assessment, the Sustainable Development Goals, the SAM corporate sustainability assessment and the GRI framework.
Impact Scan tool steps
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1
Print the Impact Scan template
Print the Impact Scan template on an A3 or bigger format.
TIP: If you plan to use this tool as a guide to push sustainability forward in your organization, you might consider printing in a larger format and hang it somewhere people will notice.
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2
Score your organization
Score your organization on each topic of the 5 categories by coloring in the number of boxes corresponding to your score.
TIP: Talk to people in your organization to get a full picture. Maybe they know about sustainability initiatives or systems you didn’t know about.
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Analyze your score
Analyze your scores and determine where you want to grow. Where can you minimize negative impacts and increase your positive impact? You can indicate the score you want to strive for by outlining the boxes on the template.
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Take action
Write down initiatives that can help you achieve these goals. What projects could you launch to create positive impact and use business as a force for good?
TIP: Ask your colleagues for ideas. Involving more people at this stage will help you to come up with more sustainability initiatives, but more importantly it will create shared ownership between your co-workers. People feel more responsible when they are involved, which will help you to mobilize them later on and make your sustainability journey a success.
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5
Share
Share the Quest Impact Scan with your company, set-up your sustainability initiatives with allocated budgets and start working towards a more sustainable and resilient business.
Need a further scan of your organization?
Quest Impact Scan program helps you perform an extensive scan of all operations your organization executes and gain comprehensive insights into your impacts across the board. Our Impact Scan program in short:
- Analysis of your competitors
- Interviews with relevant staff members
- Impact Scan results
- Identify possible areas of growth
- Create an improved sustainability strategy
