What is this for?

This tool will help you put yourself in the shoes of your customers.

Better understanding your customers and their values will give you insights into improving your products or services to elevate their experience

This persona template is a little different from others you might find. Not including a picture, age, name, or gender is a deliberate choice to make persona’s more inclusive. By oversimplifying the complexity of a group of individuals, most persona templates create stereotypes instead of useful customer archetypes.

With this template, we’re challenging that practice by focusing on users as real people.

Try it with your team!

Steps

  • 1

    Print the Persona Template

    Print a persona template for each segment on an A4 or bigger format.

    TIP: If you’re planning to do this exercise with your team, print the template in a bigger format and use sticky notes to fill out the boxes.

  • 2

    Score your organization

    Score your organization on each topic of the 5 categories by coloring in the number of boxes corresponding to your score.

    TIP: Talk to people in your organization to get a full picture. Maybe they know about sustainability initiatives or systems you didn’t know about.

  • 3

    Fill in Persona Template

    Fill out each box with all the information you have about this segment

    TIP: Talk to your users if you feel like you don’t have enough information about them.

    TIP: Keep in mind that aspects like gender and age can be very fluid. You might exclude potential user groups if this is not considered.

  • 4

    Supplement your Personas

    Supplement your personas each time you discover new information about your users.

  • 5

    Share

    Share the Quest Impact Scan with your company, set-up your sustainability initiatives with allocated budgets and start working towards a more sustainable and resilient business.

Looking to dive deeper into your user insights? Eager to learn more about building non-discriminatory personas? Get in touch.

What is this for?

This tool helps you to identify what really drives you as a company or as an individual.

All businesses, organizations, and careers operate on three levels:

  • Why we do it
  • How we do it
  • What we do

We all know WHAT it is we do: what products we sell, what services we offer, or what jobs we do. Most of us also know HOW we do these things: our processes or actions, and how these are different compared to competitors or other people.

But do you know WHY your company exists? Whether you are an aspiring entrepreneur trying to find more fulfillment, or a company wanting to become more purpose-driven, finding your ‘why’ is the best place to start. 

Once you know what your real purpose is, your next moves will become clearer, and communicating your impact will be easier than ever.

Steps

  • 1

    Print the Find Your Why Template

    Print the find your why template on an A4 or bigger format.

    TIP: If you’re planning to do this exercise with your team, print the template in a bigger format and use sticky notes to fill out the circles.

    TIP: Fill out the circles from the outside-in, from what you know to what you need to discover.

  • 2

    Identify WHAT you do

    Fill out the outer circle and ask yourself these questions:

    • What products do I offer?
    • What services do I offer?
    • What skills do I offer?
  • 3

    HOW you do it

    Fill out the second circle and ask yourself these questions:

    • What actions do I take?
    • What processes do I follow?
    • Which methodologies do I use?
    • How is this different from others?
  • 4

    Focus on WHY you do it

    Your why is what sets you apart from everyone else. It’s what inspires you to take action, but it’s also what inspires others to take action, spread your ideas, or buy your products.

    Fill out the inner circle and ask yourself these questions:

    • What is my purpose?
    • What do I believe in?
    • What drives me as a person or as an organization?
    • Why does my company or organization exist?
    • Why do I get up in the morning?
  • 5

    Communicate

    Communicate from the inside out, starting with your newly identified why.

This tool is based on the ‘golden circle’ framework created by Simon Sinek.

Looking to dive deeper into your WHY? Get in touch.

What is this for?

The Quest Impact Scan gives you an all-around picture of the current state of sustainability in your company and a reference point to help you become a sustainable and future-proof business with a positive impact on people and planet.

This tool helps you to measure negative and positive impacts across all levels of your organization. It enables you to gain insight into what you are doing well and where you need to improve. These insights can be leveraged to increase sustainability with quick wins, short-term and long-term goals.

We developed this tool based on the B Impact Assessment, the Sustainable Development Goals, the SAM corporate sustainability assessment and the GRI framework.

Steps

  • 1

    Print the Impact Scan template

    Print the Impact Scan template on an A3 or bigger format.

    TIP: If you plan to use this tool as a guide to push sustainability forward in your organization, you might consider printing in a larger format and hang it somewhere people will notice.

  • 2

    Score your organization

    Score your organization on each topic of the 5 categories by coloring in the number of boxes corresponding to your score.

    TIP: Talk to people in your organization to get a full picture. Maybe they know about sustainability initiatives or systems you didn’t know about.

  • 3

    Analyze your score

    Analyze your scores and determine where you want to grow. Where can you minimize negative impacts and increase your positive impact? You can indicate the score you want to strive for by outlining the boxes on the template.

  • 4

    Take action

    Write down initiatives that can help you achieve these goals. What projects could you launch to create positive impact and use business as a force for good?

    TIP: Ask your colleagues for ideas. Involving more people at this stage will help you to come up with more sustainability initiatives, but more importantly it will create shared ownership between your co-workers. People feel more responsible when they are involved, which will help you to mobilize them later on and make your sustainability journey a success.

  • 5

    Share

    Share the Quest Impact Scan with your company, set-up your sustainability initiatives with allocated budgets and start working towards a more sustainable and resilient business.

Need a further scan of your organisation?

We can help you to perform an extensive scan of all operations your organization executes and gain comprehensive insights into your impacts across the board.

Our Impact Scan program in short:

  • Analysis of your competitors
  • Interviews with relevant staff members
  • Impact Scan results
  • Identify possible areas of growth
  • Create an improved sustainability strategy

Exactly what you need? Get in touch.