Accelerating the development of sustainable PHA
The challenge

Driving systems change in the plastics industry

Impact Area: Systems Change

PHAs are bio-based and biodegradable natural materials, similar to cellulose, proteins, and starch. PHAs are produced by microorganisms through bacterial fermentation. During fermentation, bacteria convert different types of feedstock, such as plant oils, sugars, and agricultural waste, into biopolymers. PHA polymers have been identified as a promising alternative to conventional plastics as they can degrade naturally in the environment, reducing the accumulation of non-biodegradable waste.

GO!PHA is a global and action-oriented coalition of stakeholders on a mission to accelerate the development, commercialization, and adoption of natural, biodegradable, and sustainable PHA polymers globally.

Our services

Our approach

Finding the perfect balance between scientific lingo and accessibility

GO!PHA came to us because of our expertise in the field, built through supporting Californian climate tech scale-up Full Cycle. This biotechnology company addresses three major global issues—plastic pollution, food waste, and climate change—by transforming organic waste into PHA. We revamped the Full Cycle brand and upgraded its website aiming to strike a balance between scientific language and simplicity, as well as between promoting Full Cycle’s impact and circularity while maximizing conversion through storytelling.

Given our experience in the space, we understood the most common challenges in the industry that GO!PHA is helping to transform. We successfully supported GO!PHA in the creation of a brochure aimed at informing their various target groups on PHA polymers, their functioning, and their viable role in tackling global warming and plastic pollution and driving a more circular plastic ecosystem.

Our solution

Simplifying complexity through strategic copywriting and design

Without the need for a brand direction workshop, we stepped up to the challenge of creating an informative yet clear digital brochure for GO!PHA. Our design experts crafted a visual style that perfectly captures the GO!PHA brand essence, complete with fresh colors and unique branding elements. We overhauled the existing graphs in the brochure, enhancing both their style and content for maximum clarity. To top it off, we created bespoke illustrations that beautifully complement the graphs and elevate the overall design. 

By crafting a copy that speaks directly to the needs of their target audience, we made the brochure an enlightening read for anyone interested in learning more about two of the biggest threats our planet is currently facing—global warming and plastic pollution—and explained exactly how PHA can solve these issues in a way that’s accessible and easy to understand. Taking into account the different stakeholders who could benefit from this information, we also created a two-pager tailored to each target group, whether they were manufacturers, change agents, policymakers, or brands, so that GO!PHA could deliver a specific message to each of them.

The final result was a digital brochure that’s both informative and visually captivating, a powerful tool that GO!PHA can use this to drive its mission forward and create real change in the world.

Plastics and PHA cycle
The result

Accelerating the development of a circular plastic ecosystem through impactful design and communication

Full Cycle and GO!PHA are at the forefront of changing the plastics ecosystem by scaling the PHA industry in order to address the urgent need for more sustainable and eco-friendly alternatives. However, as complex and technically challenging businesses, it can be difficult for investors and stakeholders to fully understand their value propositions.

That’s where our expertise and solutions come in. By creating visually appealing and easy-to-understand materials, we have helped them overcome the challenge of translating complex information into compelling messages that resonate with their target audience. As a result, Full Cycle has been able to attract the necessary funding and partnerships to continue its mission of creating a more sustainable future for all, and we are confident GO!PHA will achieve the same results. 

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