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Regions for Green Textiles – known as RegioGreenTex – is a partnership initiative aiming at mapping and reducing the pitfalls that currently exist in the implementation of a circular economy model within the textile ecosystem across the EU. How?
RegioGreenTex brings together 43 partners from 11 European regions, and at Quest Impact Design Studio we are incredibly proud to be one of the 24 SMEs pioneering innovative solutions to recycle textile waste.
Together, the SMEs cover various value chain segments of circular textiles (sorting, recycling from material to fiber, removal of contaminants, processing of recycled fibers into new textile materials) and provide concrete solutions to EU value chain bottlenecks but also seize upon market opportunities.
At Quest Studio, our focus is on driving innovation and R&D efforts toward developing circular value chains for clothing, with a particular emphasis on designing from discarded textiles. Our team of experts is dedicated to developing business models and tools that can help the textile industry adopt more sustainable design processes. We’re committed to keeping production, communication, and cost/business models in mind to ensure that our solutions are scalable and market-ready. Ultimately, our main goal is to increase the availability of better choices for the planet and people, showcasing a new normal in fashion design and production that is both sustainable and adaptable to large scale.
RegioGreenTex promotes the collaboration in research and development between 43 partners from the four major sectors of society – industry, government, research institutes, and the public – for the textile industry. Partners come from 11 regions in 8 European countries:
This three-year project that kicked off last February will contribute to the EU Green Deal objectives of reducing carbon footprint, energy and water consumption by reshoring textile production in Europe and making the EU textile value chain more competitive and resilient.
RegioGreenTex is supported by the European Commission through the Interregional Innovation Investments Instrument and will be coordinated by the European Innovation Council and SMEs Executive Agency (EISMEA).
As part of the European Regional and Development Fund (ERDF), the initiative aims to support interregional innovation projects in their commercialization and scale-up phases, giving them the tools to bring their project to the investment level. This instrument focuses on strengthening economic cohesion in the EU by helping businesses work with innovation actors in other regions.
Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process.
By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.
As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders.
Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges:
Create an impact-driven brand with appealing logos and powerful brand experiences that evoke emotions to inspire.
As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding!
We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution.
To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself.
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Founded in 2009, Global Fashion Agenda is the non-profit behind Global Fashion Summit. Its mission is to accelerate the fashion industry toward a net positive industry for people and the planet.
To drive this change, GFA mobilizes to influence and inspire all stakeholders across the value chain. To do so, GFA identifies major challenges facing the fashion industry and our planet, prioritizing necessary action, and offering concrete tools and solutions.
As a thought leader, Global Fashion Agenda launched the renowned international forum on sustainability in fashion, the Global Fashion Summit, to bring players in the field together to collaborate and connect. In partnership with a group of key players in the space, GFA also spearheads publications and research to pave the fashion industry’s journey toward a more sustainable future.
Given our experience in the fashion space, we understood the most common challenges in the industry that GFA is helping to transform. This brought the industry expertise that we needed to support them in the following challenges:
Not sure how to identify your target audiences? Or competition? Are you looking for different avenues of income as a nonprofit? Reach out to our team of experts!
As this project had a hard deadline, launching before the 2022 Global Fashion Summit, we had to simultaneously work on rebranding GFA to elevate the brand’s identity and completely redesign and develop their main Global Fashion Agenda site.
To start off, we needed to find a way to create an elevated brand experience without changing an already recognizable brand. We organized a direction workshop for GFA marketing and impact teams to give us guidance and feedback on GFA former branding and its pros and cons.
Like all our digital design projects, we kicked off this WordPress website project with an Information Architecture workshop. This step is integral and allowed GFA an understanding of how best to utilize the amount of content and research it produces.
During this time, we were able to provide insights from past user interviews in the fashion space.
As we settled the structure and journey that we collectively agreed on, a question for our strategic team arose:
Lucky for us, the answer was already written out. GFA reports and research. Global Fashion Agenda opted in for unique pages and paywall integration to allow users to not only purchase on demand but actually take further action with the resources provided.
As Global Fashion Agenda has an array of audiences through its work, we needed to support them in creating the right user journey for each of their target audiences. We tested GFA’s new wireframes with three different target groups and objectives. This also allowed us to test our solution and pricing for future reports with potential audience members.
GFA’s brand identity and digital visual design evolved into a design, that though very illustrative and animated, was more digitally inclusive.
About 2% of global greenhouse gas emissions are coming from the internet every year. Being illustrative and animated, GFA’s new website may appear quite polluting. And the truth is, it is. Though we always give our clients the option of a low-carbon website, to reach project goals, this was an intentional design that was made to focus more on responsive and animated design. To do our part, through tested user journeys, we were able to lower the carbon footprint by creating more efficient user experiences to help audiences reach their goals faster and more sustainably.
Let us guide you toward a greener and more inclusive digital experience. Our goal: a low-carbon website that is accessible to everyone.
Now we know what you may be thinking, how do you make an impact by making a website and rebranding a company? At Quest, our mission is to make a truly meaningful impact for people, our community and most importantly, our planet. As a service provider, we asked ourselves: how can we make a bigger impact through our work? The answer? Our customers.
GFA has a mission and vision that we take to heart and also wish to support, transforming the fashion system to be more just and sustainable
As through our work, our goals were to accelerate the mission, and advance the brand, we know if we were successful in this project, GFA will continue to grow in its success in changing the fashion system.
Visit Global Fashion Agenda’s new website and help transform the future of the fashion industry.
Want to drive positive change with us?
Quest Impact Design Studio combines strategy consulting and creative design to help organizations measure, communicate and maximize their positive impact.
The first part of this project was to take OCA through a sound rebranding effort to bring the ecosystem to the forefront and bring farmer stories into the mix.
To accomplish this, we used colors to visually bring the different stakeholders together. Since OCA gravitates towards an eclectic mix of bright colors, we were able to add some of these elements to cohesively represent all aspects of the OCA ecosystem.
The main players in the ecosystem of OCA are the farmers and their communities. They needed more visual space on the OCA website, as they are the building blocks of the organization. To communicate this strong focus on farmers, we expanded imagery in the rebranding.
When we came together to redesign the public website and lay the groundwork for the contributor portal, we realized that we needed to improve the user experience of the website by making the conversation around organic cotton easier and more accessible.
The first step was to understand the main goals of OCA and its contributors and capture their visions for organic cotton in the future. We conducted a series of internal and external interviews with a number of contributors, partners, and internal staff. This helped OCA align the needs of the marketing team with the insights and the program team doing the practical work to meet the goals of all target audiences.
As OCA continues its mission to unleash the power of organic cotton, it only makes sense to become the go-to source for everything concerning organic cotton.
As OCA has a large community of contributors helping accelerate the change in the organic cotton space, the website features a lot of updates and news surrounding the movement. The strategy we designed focused on continuing to carve the significance of the OCA community within the organic cotton movement. To do so, we developed a solid SEO content strategy. One of the priorities of this tailor-made strategy is to simplify the content so that it can be easily understood even by outsiders who may not know much about organic cotton.
