Branded images of Global Fashion Agenda

The agency for sustainable fashion

Given our experience in the fashion space, we understood the most common challenges in the industry that GFA is helping to transform. This brought the industry expertise that we needed to support them in the following challenges: 

  • Attract both corporate and consumer audiences with a variety of goals 
  • Support with a strategy on ways to generate better financial support beyond donations
  • Help GFA become a more identifiable, impactful, and elevated brand
  • Amplify their digital storytelling to help engage further in the digital age. 
  • Understand their audiences better and learn how to increase engagement and action with their reports and research 
  • Simplify the experience for the GFA team as they had worked with many different websites in the past. 

Does your brand need support to scale?

 

Not sure how to identify your target audiences? Or competition? Are you looking for different avenues of income as a nonprofit? Reach out to our team of experts! 

Accelerating sustainable fashion through digital design 

As this project had a hard deadline, launching before the 2022 Global Fashion Summit, we had to simultaneously work on rebranding GFA to elevate the brand’s identity and completely redesign and develop their main Global Fashion Agenda site

To start off, we needed to find a way to create an elevated brand experience without changing an already recognizable brand. We organized a direction workshop for GFA marketing and impact teams to give us guidance and feedback on GFA former branding and its pros and cons. 

Mobile designs of the Global Fashion Agenda website

Shaping the right user experience and business model

Like all our digital design projects, we kicked off this WordPress website project with an Information Architecture workshop. This step is integral and allowed GFA an understanding of how best to utilize the amount of content and research it produces.

During this time, we were able to provide insights from past user interviews in the fashion space.

As we settled the structure and journey that we collectively agreed on, a question for our strategic team arose:

How might GFA find new avenues of revenue as a nonprofit?

Lucky for us, the answer was already written out. GFA reports and research. Global Fashion Agenda opted in for unique pages and paywall integration to allow users to not only purchase on demand but actually take further action with the resources provided.

As Global Fashion Agenda has an array of audiences through its work, we needed to support them in creating the right user journey for each of their target audiences. We tested GFA’s new wireframes with three different target groups and objectives. This also allowed us to test our solution and pricing for future reports with potential audience members.

Snippet of the GFA website
Content block of the Global Fashion Agenda website.

An elevated brand developed to make its mark

GFA’s brand identity and digital visual design evolved into a design, that though very illustrative and animated, was more digitally inclusive.

About 2% of global greenhouse gas emissions are coming from the internet every year. Being illustrative and animated, GFA’s new website may appear quite polluting. And the truth is, it is. Though we always give our clients the option of a low-carbon website, to reach project goals, this was an intentional design that was made to focus more on responsive and animated design. To do our part, through tested user journeys, we were able to lower the carbon footprint by creating more efficient user experiences to help audiences reach their goals faster and more sustainably.

Are struggling to make your website more inclusive or sustainable?

 

Let us guide you toward a greener and more inclusive digital experience. Our goal: a low-carbon website that is accessible to everyone.

Two snippets of the GFA website.

Committing to positive impact

Now we know what you may be thinking, how do you make an impact by making a website and rebranding a company? At Quest, our mission is to make a truly meaningful impact for people, our community and most importantly, our planet. As a service provider, we asked ourselves: how can we make a bigger impact through our work? The answer? Our customers.

GFA has a mission and vision that we take to heart and also wish to support, transforming the fashion system to be more just and sustainable

GFA Website_Industry news content block

As through our work, our goals were to accelerate the mission, and advance the brand, we know if we were successful in this project, GFA will continue to grow in its success in changing the fashion system.

Visit Global Fashion Agenda’s new website and help transform the future of the fashion industry.

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Want to drive positive change with us?

Quest Impact Design Studio combines strategy consulting and creative design to help organizations measure, communicate and maximize their positive impact.

Textile Recycling Excellence

Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process

By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.

organic cotton in a tweed bag with t-rex logo on top

Branding a circular fashion solution

As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders. 

website of t-rex project

Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges: 

  • A new logo to become the guiding and recognizable force for all circular textile work 
  • A powerful brand identity that represents all the many players in this project but also does not deter from the important work they are accomplishing
  • Support to amplify their digital storytelling to help influence the right audiences further in the digital age. 
  • Provide all consortium partners with a simple easy-to-use website that can be easily managed without support

Does your brand need help standing out?

 

Create an impact-driven brand with appealing logos and powerful brand experiences that evoke emotions to inspire.

Driving textile recycling through digital branding

As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding! 

horizontal A5 flyer of the t-rex project

We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution

To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself. 

Four boxes each with a T-Rex logo. From right to left and top to bottom, an orange box with white logo, a light green box with dark green logo, a light orange box with a dark orange logo and a dark green background with a white logo.
logo stamp on paper
The meaning and creation behind the T-rex Logo.

Have trouble reaching your product-market fit? 

 

We’ll help you find the most beneficial position for your organization in the market. And support you to reach, monitor, and maintain that position.

A brand direction workshop that resulted in a mood board. We used this as a base for the logo design and brand identity
wall with 5 branded posters of t-rex
brand guidelines of the t-rex project
It was integral to deliver extremely detailed design guidelines for each party to not only update the T-Rex digital communications but for all consortium partners to have guidance on communicating about the project externally.

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Looking for guidance as you launch your brand? Let us support your journey by:

  • build your business strategy
  • help you stand out while the competition is greenwashing
  • create a brand identity and messaging that is unique to you

Accelerating change through branding

The first part of this project was to take OCA through a sound rebranding effort to bring the ecosystem to the forefront and bring farmer stories into the mix.

To accomplish this, we used colors to visually bring the different stakeholders together. Since OCA gravitates towards an eclectic mix of bright colors, we were able to add some of these elements to cohesively represent all aspects of the OCA ecosystem.

The main players in the ecosystem of OCA are the farmers and their communities. They needed more visual space on the OCA website, as they are the building blocks of the organization. To communicate this strong focus on farmers, we expanded imagery in the rebranding.

Tested User Experience

When we came together to redesign the public website and lay the groundwork for the contributor portal, we realized that we needed to improve the user experience of the website by making the conversation around organic cotton easier and more accessible.

The first step was to understand the main goals of OCA and its contributors and capture their visions for organic cotton in the future. We conducted a series of internal and external interviews with a number of contributors, partners, and internal staff. This helped OCA align the needs of the marketing team with the insights and the program team doing the practical work to meet the goals of all target audiences.

An SEO-driven website

As OCA continues its mission to unleash the power of organic cotton, it only makes sense to become the go-to source for everything concerning organic cotton.

As OCA has a large community of contributors helping accelerate the change in the organic cotton space, the website features a lot of updates and news surrounding the movement. The strategy we designed focused on continuing to carve the significance of the OCA community within the organic cotton movement. To do so, we developed a solid SEO content strategy. One of the priorities of this tailor-made strategy is to simplify the content so that it can be easily understood even by outsiders who may not know much about organic cotton.

About Percent Pledge

Percent Pledge creates customized giving & volunteering programs that are easy for companies, engaging for employees, and transparent for both. How? With its easy-to-use platform and social impact experts, Percent Pledge helps connect employees to their favorite causes and curates custom experiences.

The Challenge

Percent Pledge came to us searching for a visual identity that energizes people to volunteer and donate to charities, while also capturing the company’s playful yet professional culture.

Luckily for us, Percent Pledge’s culture and team have a passion for social impact rooted in everything they do, making this one of our more enjoyable projects.

Percent Pledge before and after logo

In all our conversations with Percent Pledge, they were really drawn to our work with Full Cycle and wanted their version of that brand identity. We were able to take inspiration from our previous work and transform it into the brand it is today.

Percent Pledge's brand book

Original Illustrations for a Customized Experience

We still needed to find a way to add playful elements that captured the team’s spirit, while simultaneously defining all the solutions that Percent Pledge provides.

Our solution? Custom illustrations to use in marketing material that helps them simplify what they do.

At the end of the process, all of the brand guidelines were captured in an extensive style guide for the Percent Pledge team.

Volunteer with your collegues illustration

Mixed-media images

To extend the playful nature of this branding to the Percent Pledge images, we applied a mixed media approach with illustrations over the images.

To extend the playful nature of this new branding to these images, we applied a mixed media approach with illustrations over their selected images. This change, allows Percent Pledge to highlight the impact of volunteerism while keeping its identity front and center.

Costal clean up volunteering

The challenge

As an international production company, the biggest challenge for our client was to get a clear overview of their current positive and negative impacts. Sustainability initiatives were scattered across different locations and project ownership was divided over multiple departments and employees. This made it very challenging for management to align initiatives, communicate about the company’s sustainability or improve their impact. So our goals for this project were to:

 

  • Create an overview of all current sustainability initiatives
  • Measure both negative and positive impacts across different locations and product groups
  • Compare the company score against the industry benchmark
  • Pinpoint improvement areas in order to match industry trends
  • Start communicating about the current initiatives

Market & competitor research

To assess the company’s impact on employees, governance, suppliers, community and environment, we need an industry benchmark to compare against. We gathered industry best practices, examined existing frameworks and labels, and analyzed the impact strategies, actions and communications of more than 40 competitors. All insights were summarized in an easy-to-use and edit spreadsheet to ensure internal ownership of the information.
Market Search

In-depth internal interviews

Before a company can increase its positive impact, it is important to know which initiatives are already in place and in which impact areas improvement is necessary. The challenge for a company with multiple branches and production locations across Europe was to gather all relevant information from employees and project managers. To get a complete overview, we interviewed 22 employees from 5 departments in 3 different countries and across 4 different product groups. All insights and a summary of the interview answers on each topic were gathered in a spreadsheet.

Impact visualization

As a final step in the impact scan process, we created a clear and very graphic overview of the company’s positive and negative impact. In addition to the visual, the positive, negative and neutral actions of the company were summarized for each topic. This provides the company with a very clear and actionable roadmap to increase their positive impact, choose an impact focus and start communicating about their sustainability.

The result

The clear overview of impact initiatives enabled the company to start communicating about their impact. They integrated a sustainability page into their website, briefed internal stakeholders on their ambitions and communicated their positive and negative impact transparently. In addition, the impact scan gave them a framework and clear steps to improve their positive impact. They started to measure and report more inputs and outputs and trained employees on sustainable practices.

About B Lab Europe

B Lab Europe is one of the regional entities for B Lab, the nonprofit behind the ever-growing B Corp Certification. B Lab is on a mission to build a more inclusive, equitable, regenerative economic system for all people and the planet. Since its inception in 2006, it has grown from a diligent certification to a global movement, transforming the global economy with its standards and leadership.

As a proud certified B Corp ourselves, Quest joined the movement in 2019 to help mobilize the global B Corp community towards collective action to address society’s most critical challenges.

Unfamiliar with the B Corp Certification? Find out if B Corp Certification is for you.

The Challenge

B Lab Europe has the unique challenge of being a resource for a variety of countries, cultures, and languages. We needed to create a clear and simple website that could encourage very different audiences to accomplish the same goal: to join the movement.

Though B Lab Europe was launching its standalone website catered to its audiences, we also had to tie in B Lab Global’s website mission and goals. We had the added challenge of balancing global standards while still launching the website with a dynamic European twist. Easy, right?

Our Approach

When evaluating all the different pain points that B Lab Europe had with their previous website, our goal was simple: create a future-proof website that can grow and flourish with the momentum of the movement


To tackle this goal, we focused on three main objectives:

  • Providing clear & engaging information: An amplification of the movement 

As B Lab has moved beyond a certification company and towards grander systems change, it has accumulated a wealth of different resources. We started this project with a strategy workshop to help the team identify the proper content strategy that would help position B Lab as a thought leader. 

  • Improved user experience: An invitation to get involved

As this movement is about collective action, we knew that testing real user experiences was an important factor to achieve success. We invited 14 different stakeholders across the movement, from top B Leaders to companies looking to certify, to help build a seamless experience for B Lab Europe. The result? A faster and more user-centric experience.

  • A performance-based website: An improvement for people and planet

A big part of this website project was finding ways to decrease the environmental footprint while increasing accessibility and inclusivity through our design and development. We followed the sustainable web design and development guidelines to help improve this web performance.

The result?

  1. An improved performance score from 86 to 95
  2. A greener web experience ranking cleaner than 59% of web pages, compared to its previous ranking stating it was dirtier than 94% dirtier of web pages
  3. A more accessible website with an accessibility score of 99

A Continuous Journey

Just like the B Corp movement and certification, this website will continue to adapt and improve its performance with time. As we continue to partner with B Lab Europe, this experience will get better and better but so far, we’re proud of what we were able to accomplish together. Curious to see the end result? Visit the new B Lab Europe website!

For our sources: We used lighthouse, an open-source tool from Google, and the sustainable web standards guidelines.

The challenge

Montea is a stock-listed developing investor in logistics real estate. Their sustainability manager approached Quest because Montea wanted to publish its first impact report and they needed someone to help them create a sound reporting framework. We accepted the challenge because we saw a very strong ambition and long-term strategy focused on driving real positive change.

Montea’s Impact Report 2020

For us, writing an impact report is more about pushing our customers to be as transparent and to-the-point as possible than it is about the actual writing. We build a solid structure for the report, taking into account reporting frameworks like GRI and EPRA. The results:

  • Montea’s GRESB score more than doubled from 32 to 69
  • They won an EPRA sBPR Silver Award
  • Bank Degroof Petercam praised Montea’s sustainability efforts and transparent communications in their report on the logistics sector:

Even if sustainability reporting is becoming a standard in the industry, we observe huge differences in the quality and transparency of companies’ communication. We lack quantified targets and detailed action plans for some players. Although this can be explained by the size of the structures, efforts still need to be made. Especially, most companies lack a tangible action plan clearly stating the way forward. Our view is that Montea stands out in that regard.

– Real Estate Sector Note: Logistics, Bank Degroof Petercam

Montea’s Impact Report 2021

For the second impact report we focused on creating even more transparency by building a clear impact roadmap up until 2050. This year, Montea strengthened its ambitions once more by deciding to also focus on the operational carbon of their portfolio and the embodied carbon of their new developments.

What we particularly liked is that Montea allowed us to make a clear statement on CO2-neutrality in this report. As of 2021, Montea’s operations are made CO2-neutral through compensation. It would have been very easy for them to boast about this achievement just like a lot of other companies do. Instead, we put things into perspective by comparing the footprint of their operations to the footprint of their portfolio. By doing so, we made clear that Montea acknowledges it still has a long way to go, but that it also has the ambition and a verified roadmap to tackle that challenge.

About Herwin

Herwin is the Flemish collective of social and circular entrepreneurs. The nonprofit organization represents more than 100 social and circular entrepreneurs and 10,000 employees in Flanders.

The Challenge

Herwin was struggling with two key issues. First of all, they truly do a lot for the social and circular economy in Flanders. And when you do a lot, it’s always a big challenge to have your audience understand what you’re truly all about and what they can expect from you.

The second issue was that they have a lot of valuable information for their members, but it was hard for those members to find what they were looking for on the old platform.

 

So our challenge was to

  • create a new website that allows everyone to truly understands what Herwin is all about
  • create a new member portal that is extremely intuitive and immediately adds value

Making sure everyone understands what Herwin is all about

To truly understand what we needed to do to make clear what Herwin is all about, we did two things:

  • Talk to the Herwin management to discuss how they wanted to be perceived (now and in the future).
  • Talk to their customers to understand the gap between how Herwin wants to be perceived and how they’re actually perceived.

As a result, we clearly defined the themes Herwin is working on (inclusive work, food waste, material reuse, …) on the website and we linked those themes to the relevant SDGs.

A transparent approach to advocacy

The members of Herwin also asked for more transparency on Herwin’s advocacy work, so now there’s a dedicated page where Herwin can highlight all of their amazing advocacy and lobbying work. Some of the info is publicly accessible while some info can only be viewed by its members.

We also modernized the look and feel of the events pages, so they are more appealing and actionable now.

Highlighting positive impact

Last but not least, we also decided to add a brand new Impact page to highlight the impact Herwin is making on society and all the themes the organization is focusing on.

About Percent Pledge

Percent Pledge creates customized giving & volunteering programs that are easy for companies, engaging for employees, and transparent for both.

After creating a new visual identity that reflects their team and mission. We began helping Percent Pledge transform its public-facing website into a useful and user-friendly resource for companies looking to make a bigger impact.

 

They asked us to:

  • increase charity work by reinventing their website
  • simplify their offerings to engage potential leads 
  • help users navigate the website better
  • provide insight into the current user experience and journey

The Approach

Since we already understood Percent Pledge’s goals and priorities, we knew how they visualized success. Like all our other projects, we started with a few workshops to understand their key messaging, their struggles, and their vision for the future. 

We were joined by a variety of different departments to understand their core business goals and evaluate their position in the market using our competitor research.

We went through a series of user interviews and user testing to understand the gap between the goals Percent Pledge wants to communicate and how the organization is perceived. Through these insights, we supported the team by optimizing their customer’s journey and simplifying their solutions.

Spotlighting social impact through SEO

Last but not least, the final step in this design phase was to match the illustrations to their actionable solutions. We collaborated with Percent Pledge and our partners on keyword research and strategy to be able to optimize its presence online through copywriting. Once all web copy was optimized and we had a clear keyword strategy in place, we linked their custom illustrations back into the design to help social impact stand out.

Can’t get enough? Neither can we! Visit Percent Pledge’s updated website to explore its social impact projects!

Making Libraries Accessible

A simple, easy-to-use library 

As Fashion for Good continues to grow, so will its publications and research articles. With an influx in materials and research, it will continue to get harder to have pieces stand out.  They came to us to encourage readers to interact with the materials that were of best use to them.

As part of their library of resources, we created a few small yet impactful changes to help users identify the most relevant information. First and foremost, we created a user-friendly drop-down menu that allows users to filter resources based on topic category, publication year, and theme.

To go a step further, just as we did for their events pages, we also developed easy-to-use tags for FFG to integrate into their images online. These tags are another way to filter topic categories that allow users with different needs to view the resources.

Engaging & Interactive Reports

Engaging Reading Experience
As we continue to upgrade the user experience of the FFG websites, we knew that simplifying and organizing their resources was not enough. The reports themselves needed to entice users to want to participate, click or download.

By sectioning out the reports and making them easy to read, users interact with the material differently than before. Previously, users would download reports and would have to scroll the entire document. With this latest upgrade, users can click at the point that is useful and interesting to them.

For accessibility purposes, we also kept both download and online versions of these reports to support all needs.

Visit their Resource Library and explore the incredible research and insights of Fashion For Good.

Need help engaging your audiences with your research? 

 

We create seamless digital experiences that are relevant to your target audiences, easy to use, and delightful to interact with.