About Percent Pledge

Percent Pledge creates customized giving & volunteering programs that are easy for companies, engaging for employees, and transparent for both. How? With its easy-to-use platform and social impact experts, Percent Pledge helps connect employees to their favorite causes and curates custom experiences.

The Challenge

Percent Pledge came to us searching for a visual identity that energizes people to volunteer and donate to charities, while also capturing the company’s playful yet professional culture.

Luckily for us, Percent Pledge’s culture and team have a passion for social impact rooted in everything they do, making this one of our more enjoyable projects.

Percent Pledge before and after logo

In all our conversations with Percent Pledge, they were really drawn to our work with Full Cycle and wanted their version of that brand identity. We were able to take inspiration from our previous work and transform it into the brand it is today.

Percent Pledge's brand book

Original Illustrations for a Customized Experience

We still needed to find a way to add playful elements that captured the team’s spirit, while simultaneously defining all the solutions that Percent Pledge provides.

Our solution? Custom illustrations to use in marketing material that helps them simplify what they do.

At the end of the process, all of the brand guidelines were captured in an extensive style guide for the Percent Pledge team.

Volunteer with your collegues illustration

Mixed-media images

To extend the playful nature of this branding to the Percent Pledge images, we applied a mixed media approach with illustrations over the images.

To extend the playful nature of this new branding to these images, we applied a mixed media approach with illustrations over their selected images. This change, allows Percent Pledge to highlight the impact of volunteerism while keeping its identity front and center.

Costal clean up volunteering

The challenge

As an international production company, the biggest challenge for our client was to get a clear overview of their current positive and negative impacts. Sustainability initiatives were scattered across different locations and project ownership was divided over multiple departments and employees. This made it very challenging for management to align initiatives, communicate about the company’s sustainability or improve their impact. So our goals for this project were to:


  • Create an overview of all current sustainability initiatives
  • Measure both negative and positive impacts across different locations and product groups
  • Compare the company score against the industry benchmark
  • Pinpoint improvement areas in order to match industry trends
  • Start communicating about the current initiatives

Market & competitor research

To assess the company’s impact on employees, governance, suppliers, community and environment, we need an industry benchmark to compare against. We gathered industry best practices, examined existing frameworks and labels, and analyzed the impact strategies, actions and communications of more than 40 competitors. All insights were summarized in an easy-to-use and edit spreadsheet to ensure internal ownership of the information.

In-depth internal interviews

Before a company can increase its positive impact, it is important to know which initiatives are already in place and in which impact areas improvement is necessary. The challenge for a company with multiple branches and production locations across Europe was to gather all relevant information from employees and project managers. To get a complete overview, we interviewed 22 employees from 5 departments in 3 different countries and across 4 different product groups. All insights and a summary of the interview answers on each topic were gathered in a spreadsheet.

Impact visualization

As a final step in the impact scan process, we created a clear and very graphic overview of the company’s positive and negative impact. In addition to the visual, the positive, negative and neutral actions of the company were summarized for each topic. This provides the company with a very clear and actionable roadmap to increase their positive impact, choose an impact focus and start communicating about their sustainability.

this document is anonymized because it contains confidential information

The result

The clear overview of impact initiatives enabled the company to start communicating about their impact. They integrated a sustainability page into their website, briefed internal stakeholders on their ambitions and communicated their positive and negative impact transparently. In addition, the impact scan gave them a framework and clear steps to improve their positive impact. They started to measure and report more inputs and outputs and trained employees on sustainable practices.

About B Lab Europe

B Lab Europe is one of the regional entities for B Lab, the nonprofit behind the ever-growing B Corp Certification. B Lab is on a mission to build a more inclusive, equitable, regenerative economic system for all people and the planet. Since its inception in 2006, it has grown from a diligent certification to a global movement, transforming the global economy with its standards and leadership.

As a proud certified B Corp ourselves, Quest joined the movement in 2019 to help mobilize the global B Corp community towards collective action to address society’s most critical challenges.

Unfamiliar with the B Corp Certification? Find out if B Corp Certification is for you.

The Challenge

B Lab Europe has the unique challenge of being a resource for a variety of countries, cultures, and languages. We needed to create a clear and simple website that could encourage very different audiences to accomplish the same goal: to join the movement.

Though B Lab Europe was launching its standalone website catered to its audiences, we also had to tie in B Lab Global’s website mission and goals. We had the added challenge of balancing global standards while still launching the website with a dynamic European twist. Easy, right?

Our Approach

When evaluating all the different pain points that B Lab Europe had with their previous website, our goal was simple: create a future-proof website that can grow and flourish with the momentum of the movement

To tackle this goal, we focused on three main objectives:

  • Providing clear & engaging information: An amplification of the movement 

As B Lab has moved beyond a certification company and towards grander systems change, it has accumulated a wealth of different resources. We started this project with a strategy workshop to help the team identify the proper content strategy that would help position B Lab as a thought leader. 

  • Improved user experience: An invitation to get involved

As this movement is about collective action, we knew that testing real user experiences was an important factor to achieve success. We invited 14 different stakeholders across the movement, from top B Leaders to companies looking to certify, to help build a seamless experience for B Lab Europe. The result? A faster and more user-centric experience.

  • A performance-based website: An improvement for people and planet

A big part of this website project was finding ways to decrease the environmental footprint while increasing accessibility and inclusivity through our design and development. We followed the sustainable web design and development guidelines to help improve this web performance.

The result?

  1. An improved performance score from 86 to 95
  2. A greener web experience ranking cleaner than 59% of web pages, compared to its previous ranking stating it was dirtier than 94% dirtier of web pages
  3. A more accessible website with an accessibility score of 99

A Continuous Journey

Just like the B Corp movement and certification, this website will continue to adapt and improve its performance with time. As we continue to partner with B Lab Europe, this experience will get better and better but so far, we’re proud of what we were able to accomplish together. Curious to see the end result? Visit the new B Lab Europe website!

For our sources: We used lighthouse, an open-source tool from Google, and the sustainable web standards guidelines.

The challenge

Montea is a stock-listed developing investor in logistics real estate. Their sustainability manager approached Quest because Montea wanted to publish its first impact report and they needed someone to help them create a sound reporting framework. We accepted the challenge because we saw a very strong ambition and long-term strategy focused on driving real positive change.

Montea’s Impact Report 2020

For us, writing an impact report is more about pushing our customers to be as transparent and to-the-point as possible than it is about the actual writing. We build a solid structure for the report, taking into account reporting frameworks like GRI and EPRA. The results:

  • Montea’s GRESB score more than doubled from 32 to 69
  • They won an EPRA sBPR Silver Award
  • Bank Degroof Petercam praised Montea’s sustainability efforts and transparent communications in their report on the logistics sector:

Even if sustainability reporting is becoming a standard in the industry, we observe huge differences in the quality and transparency of companies’ communication. We lack quantified targets and detailed action plans for some players. Although this can be explained by the size of the structures, efforts still need to be made. Especially, most companies lack a tangible action plan clearly stating the way forward. Our view is that Montea stands out in that regard.

– Real Estate Sector Note: Logistics, Bank Degroof Petercam

Montea’s Impact Report 2021

For the second impact report we focused on creating even more transparency by building a clear impact roadmap up until 2050. This year, Montea strengthened its ambitions once more by deciding to also focus on the operational carbon of their portfolio and the embodied carbon of their new developments.

What we particularly liked is that Montea allowed us to make a clear statement on CO2-neutrality in this report. As of 2021, Montea’s operations are made CO2-neutral through compensation. It would have been very easy for them to boast about this achievement just like a lot of other companies do. Instead, we put things into perspective by comparing the footprint of their operations to the footprint of their portfolio. By doing so, we made clear that Montea acknowledges it still has a long way to go, but that it also has the ambition and a verified roadmap to tackle that challenge.

About Herwin

Herwin is the Flemish collective of social and circular entrepreneurs. The nonprofit organization represents more than 100 social and circular entrepreneurs and 10,000 employees in Flanders.

The Challenge

Herwin was struggling with two key issues. First of all, they truly do a lot for the social and circular economy in Flanders. And when you do a lot, it’s always a big challenge to have your audience understand what you’re truly all about and what they can expect from you.

The second issue was that they have a lot of valuable information for their members, but it was hard for those members to find what they were looking for on the old platform.


So our challenge was to

  • create a new website that allows everyone to truly understands what Herwin is all about
  • create a new member portal that is extremely intuitive and immediately adds value

Making sure everyone understands what Herwin is all about

To truly understand what we needed to do to make clear what Herwin is all about, we did two things:

  • Talk to the Herwin management to discuss how they wanted to be perceived (now and in the future).
  • Talk to their customers to understand the gap between how Herwin wants to be perceived and how they’re actually perceived.

As a result, we clearly defined the themes Herwin is working on (inclusive work, food waste, material reuse, …) on the website and we linked those themes to the relevant SDGs.

A transparent approach to advocacy

The members of Herwin also asked for more transparency on Herwin’s advocacy work, so now there’s a dedicated page where Herwin can highlight all of their amazing advocacy and lobbying work. Some of the info is publicly accessible while some info can only be viewed by its members.

We also modernized the look and feel of the events pages, so they are more appealing and actionable now.

Highlighting positive impact

Last but not least, we also decided to add a brand new Impact page to highlight the impact Herwin is making on society and all the themes the organization is focusing on.

About Percent Pledge

Percent Pledge creates customized giving & volunteering programs that are easy for companies, engaging for employees, and transparent for both.

After creating a new visual identity that reflects their team and mission. We began helping Percent Pledge transform its public-facing website into a useful and user-friendly resource for companies looking to make a bigger impact.


They asked us to:

  • increase charity work by reinventing their website
  • simplify their offerings to engage potential leads 
  • help users navigate the website better
  • provide insight into the current user experience and journey

The Approach

Since we already understood Percent Pledge’s goals and priorities, we knew how they visualized success. Like all our other projects, we started with a few workshops to understand their key messaging, their struggles, and their vision for the future. 

We were joined by a variety of different departments to understand their core business goals and evaluate their position in the market using our competitor research.

We went through a series of user interviews and user testing to understand the gap between the goals Percent Pledge wants to communicate and how the organization is perceived. Through these insights, we supported the team by optimizing their customer’s journey and simplifying their solutions.

Spotlighting social impact through SEO

Last but not least, the final step in this design phase was to match the illustrations to their actionable solutions. We collaborated with Percent Pledge and our partners on keyword research and strategy to be able to optimize its presence online through copywriting. Once all web copy was optimized and we had a clear keyword strategy in place, we linked their custom illustrations back into the design to help social impact stand out.

Can’t get enough? Neither can we! Visit Percent Pledge’s updated website to explore its social impact projects!

Fashion For Good

Fashion for Good (FFGis an Innovation Platform that brings together the entire fashion ecosystem as a convenor for change. The foundation opened the world’s very first museum dedicated to sustainable fashion innovation in Amsterdam.


With its accelerator program, FFG has become a resource hub. It publishes a variety of open-source circular apparel tools, guides, reports, and thought leadership pieces.

Making Libraries Accessible

A simple, easy-to-use library 

As FFG continues to grow, so will its publications and research articles. With an influx in materials and research, it will continue to get harder to have pieces stand out.  They came to us to encourage readers to interact with the materials that were of best use to them.


As part of their library of resources, we created a few small yet impactful changes to help users identify the most relevant information. First and foremost, we created a user-friendly drop-down menu that allows users to filter resources based on topic category, publication year, and theme.

To go a step further, just as we did for their events pages, we also developed easy-to-use tags for FFG to integrate into their images online. These tags are another way to filter topic categories that allow users with different needs to view the resources.

Engaging & Interactive Reports

Engaging Reading Experience
As we continue to upgrade the user experience of the FFG websites, we knew that simplifying and organizing their resources was not enough. The reports themselves needed to entice users to want to participate, click or download.

By sectioning out the reports and making them easy to read, users interact with the material differently than before. Previously, users would download reports and would have to scroll the entire document. With this latest upgrade, users can click at the point that is useful and interesting to them.

For accessibility purposes, we also kept both download and online versions of these reports to support all needs.

Visit their Resource Library and explore the incredible research and insights of Fashion For Good. Looking to engage your audiences with your research? Schedule a free consultation with our team.

About Onbetaalbaar

Onbetaalbaar is a Belgian think tank and interior design firm with a strong focus on re-use, circularity, and local collaboration. They create unique interiors and furniture pieces with reused or recycled materials, but for them, the most important element of an interior is the people who will live in it. Onbetaalbaar has a way of reflecting the personality and soul of a person in their designs to make each one unique, they call this emotional materialism.

The challenge

As a company that organically grew over time, Onbetaalbaar had a wide range of activities and lacked a clear plan to grow its business. The goal of this project was to create a more sustainable business model and a clear market position so their activities could be more focused and comprehensive for (future) customers. Throughout this transition, it was important to ensure support from Onbetaalbaar’s employees and to refocus the roles of the founders on what they really love doing. To work more on the company rather than in the company.

Our process

After a kick-off meeting, we immediately started interviewing all relevant internal and external interviewees. We interviewed all employees to understand their vision of the future of Onbetaalbaar and how they see their roles changing over time. We also uncovered some points of tension, interesting growth opportunities, and untapped skills. During the interviews with external stakeholders, we were able to capture the way Onbetaalbaar is perceived by clients and partners. We gained insight into their frustrations and delights, and how they see the company evolving in the future. By combining these insights with our extensive market research, we got a clear picture of the current and possible future states of the company.

Together with the team of Onbetaalbaar, we co-created their new business model and positioning, as well as a clear vision for the future and how to transition towards this intended future.


During these workshops we tackled:

  • Long-term vision and mission
  • Key messaging and unique value propositions per target audience
  • Service prioritization is based on potential impact, employee happiness, and revenue
  • Creating a sustainable business model
  • Ecosystem mapping to support the new business model

The result

To make the results of this project very actionable and maximize the chances of implementation, all outcomes and actions were summarized in an extensive roadmap. We prioritized which changes and projects should be implemented first, added deadlines, and gave responsibilities to specific team members. Some of the projects that are being implemented now are listed below.


On an organizational level:

  • A CRM and time-tracking software will be introduced
  • The roles of the managers are clearer so they can increase their focus, efficiency, and happiness on the job


From a business model perspective:

  • A price increase for certain products and services
  • Clear options to create new passive revenue streams
  • Several options to create more predictable, recurring revenue streams
  • New services will create new revenue streams


From an impact perspective:

  • An increased focus on reusability, modularity, and circularity
  • A furniture leasing model will be piloted in certain segments

The challenge

Breathworks is small non-profit organization providing mindfulness-based stress and pain reduction in Ghent. They approached us with the question to help them grow without losing their authenticity. Because of their focus on improving the well-being of their clients, they failed to create enough financial breathing room to grow the business.

They asked us to help them:

  • create more financial stability so they can invest in growth
  • make it possible for the owner to earn a sustainable income
  • increase brand awareness and reach new clients
  • understand the perception and needs of clients to improve services and create new offers
  • gain insight into the market and competitors in order to better differentiate

Understanding the mindfulness market

To gain insight into the mindfulness market and understand differentiation possibilities for Breathworks, we took a deep-dive into 20 local and international competitors, and 5 companies in similar industries. An in-depth analysis provided us with interesting insights:

  • Very few mindfulness providers have a professional website or branding
  • We discovered new potential target audiences
  • The current prices are on the low side
  • Interesting new business model ideas and potential product-market combinations
  • Clear differentiation possibilities

Understanding their clients

At Breathworks the clients are always at the heart of their services. But knowing what clients really think, expect and need is very hard. Through in-depth interviews we uncovered some valuable insights:

  • A lot of happy customers only buy 1 course, so there’s a real opportunity to increase customer lifetime value
  • There’s a big barrier to start with mindfulness
  • Clients were not happy with the location of the mindfulness center
  • None of the clients recalled how much they actually paid
  • The biggest challenge for clients is to practice mindfulness on a regular basis

Co-creating an actionable growth strategy

Through a series of co-creative workshops with the internal team, we created an actionable roadmap for sustainable growth, without losing the authenticity of the organization. We analyzed their current business model and identified opportunity areas and new business models.

Leveraging the market and client insights, we ideated about new product-market combinations, ways to lower the barrier of entry and ways to create more brand awareness in order to reach new clients. Through a prioritization exercise we created an actionable roadmap with low hanging fruits and long-term goals.

The result

By immediately implementing some of the short-term goals, Breathworks was able to create more financial stability, focus on increasing their brand awareness, grow their client base and offer, and make their clients happier. Some of the actions they took:

  • Increased prices
  • A new location for the mindfulness center
  • Expansion to new B2B target audiences
  • A new digital solution to make mindfulness easier to start with, and practice daily
  • A clearer website structure
  • More professional branding

Continued collaboration

To achieve their growth ambitions, Breathworks realized they needed more support throughout their journey. Someone needed to challenge their ideas and steer them in the right direction when needed. Through a flexible coaching program we’re supporting them in achieving their goals and growing their business in an authentic and smart way.

About Full Cycle

Full Cycle is a California-based biotechnology company that addresses three major global issues: plastic pollution, food waste and climate change. How? They transform organic waste into PHA, a high-performing, compostable alternative to oil-based plastics.

The Challenge

After we revamped the Full Cycle brand, the company also asked us to upgrade their website:

  • How can it be improved so that it generates more leads?
  • How can their message be simplified so that it converts and everyone understands their goals and impact?
  • What’s the value proposition to highlight for each target group?

Key messaging & tone of voice

We determined what the key messages for every target group and what the tone of voice of the company should be. With a product like Full Cycle’s it’s easy to get lost in the technology. We focused on finding that perfect balance between scientific lingo & accessibility and between storytelling (impact, circularity) & maximizing conversion.

Impactful design

We made use of the wonderful custom illustrations we made for Full Cycle and integrated (an animated version of) them into the website. Check it out for yourself!