Net zero has become the default vocabulary of corporate sustainability. Nature-positive is the next shift — and it asks a fundamentally different question. Where net zero is about subtraction, nature-positive is about addition: leaving nature measurably better off than before. Governments have already agreed to this outcome at global scale, and large businesses are named directly in that commitment.

Download this guide to:

• Get a precise definition of what nature-positive actually means, and how it differs from “sustainable” and “net zero” — a distinction that matters the moment you start setting targets
• Understand the mitigation hierarchy — avoid, minimise, restore, offset, contribute — and why skipping straight to offsetting or restoration projects undermines the credibility of the whole claim
• Learn what makes a nature target genuinely science-based, using the Science Based Targets Network (SBTN) methodology, and how to avoid setting an ambitious target you can’t defend