Herwin is the Flemish collective of social and circular entrepreneurs. The nonprofit organization represents more than 100 social and circular entrepreneurs and 10,000 employees in Flanders.
Herwin was struggling with two key issues. First of all, they truly do a lot for the social and circular economy in Flanders. And when you do a lot, it’s always a big challenge to have your audience understand what you’re truly all about and what they can expect from you.
The second issue was that they have a lot of valuable information for their members, but it was hard for those members to find what they were looking for on the old platform.
So our challenge was to
- create a new website that allows everyone to truly understands what Herwin is all about
- create a new member portal that is extremely intuitive and immediately adds value
The members of Herwin also asked for more transparency on Herwin’s advocacy work, so now there’s a dedicated page where Herwin can highlight all of their amazing advocacy and lobbying work. Some of the info is publicly accessible while some info can only be viewed by its members.
We also modernized the look and feel of the events pages, so they are more appealing and actionable now.