Making volunteerism exciting
The challenge

An energetic visual identity that encourages people to volunteer and donate

Impact Area: Public & Social

Percent Pledge came to us searching for a visual identity that energizes people to volunteer and donate to charities, while also capturing the company’s playful yet professional culture.

Percent Pledge’s culture and team have a passion for social impact rooted in everything they do, so it became clear very quickly that both our organizations were a perfect match.

Our approach

Creating a bold and identifiable logo

Uplifting the logo was our first task after our design direction workshop. We needed to tie a bright and colorful palette into a bold and identifiable logo that could withstand time.

In all our conversations with Percent Pledge, they were really drawn to our work with Full Cycle and wanted their version of that brand identity. We were able to take inspiration from our previous work and transform it into the brand it is today.

Our solution

Original Illustrations for a Customized Experience

We still needed to find a way to add playful elements that captured the team’s spirit, while simultaneously defining all the solutions that Percent Pledge provides.

Our solution? Custom illustrations to use in marketing material that helps them simplify what they do. At the end of the process, all of the brand guidelines were captured in an extensive style guide for the Percent Pledge team.

Joel Pollick
To take Percent Pledge to the next level we turned to Quest to create a new brand identity that is both engaging and reflective of Percent Pledge's values and impact. They shot for the stars and went out of the galaxy. Their highly thoughtful and strategic team made this all possible and we can't thank them enough.
Joel Pollick, CEO

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