In the last few years, Quest Studio began to navigate how a small agency can create a tangible impact through its climate-neutral journey. As we conducted our research, we concluded that while obtaining a CO2-neutral label might enhance our marketing efforts, when it comes to maximizing our impact, it’s not the best option.

So instead of using our financial resources for a badge of approval, we decided to invest in what truly matters: our biodiversity. We partnered and launched Habitats, a non-profit organization dedicated to long-term structural solutions to climate change and biodiversity degradation. 

There is so much to share about Habitats, starting with the challenging journey of building and modeling a non-profit. It was truly demanding, yet exciting, to witness our vision come to life. In this case study, we will dive deep into Habitats’ digital journey, exploring the creation of its branding and website. Stay tuned to our story behind the strategy! 

The result of our pro bono hours is a website that strikes the perfect balance between giving off a non-profit vibe and inspiring trust and professionalism. A major focus of the website is clearly on conversion, particularly when it comes to donations. Developing a digital donation system for a non-profit can be challenging, and we definitely know something about it. By prioritizing user-friendly interfaces and visually appealing elements, we have created an environment that encourages and simplifies the act of giving. Habitats’ user experience is designed to make the donation process as seamless and enjoyable as possible for both consumers and companies. For consumers, the website provides a straightforward donation process: with just a few clicks, users can make a difference and support conservation and restoration projects carefully selected by Habitats’ team of experts.

For businesses, Habitats offers a range of engaging features that make the donation experience more meaningful and interactive. Our platform enables companies to make quick and hassle-free contributions, ensuring a seamless process. But we go beyond simple donations. Habitats helps companies demonstrate the impact they are making through their products or services. How? Take a book or a t-shirt for example, by incorporating a QR code, consumers who purchase these items can scan the code to uncover the specific impact their purchase has had. Thanks to Habitats’ innovative approach, companies can enhance consumer engagement and foster trust, while consumers feel encouraged to actively participate and support their chosen causes.  Moreover, businesses also have the opportunity to create a dedicated company profile page, where they can tangibly showcase their commitment to sustainability and biodiversity and the positive change they are enabling. This not only promotes transparency but also fosters a sense of pride and involvement, as companies can actively demonstrate their support for a worthy cause.

The framework of the website was thoughtfully constructed to maximize transparency and traceability, particularly in showcasing the projects, their impact, and their scope. We crafted the project pages to inspire trust and showcase the tangible impact of each project, ensuring donors feel confident in their support, and fostering a deeper connection between the audience and the organization. Users can easily delve into the specifics, understanding where their contributions are going and how they are making a difference. By prioritizing transparency, the website builds a strong sense of trust and credibility among its users. Are you curious to experience it for yourself? Check out Habitats’ website here.