The EmpCo Factsheet explains the EU’s new rules on sustainability claims in plain language.

It cuts through the legal text. It sets out the nine rules that now shape every sustainability claim, from the ban on vague terms like “eco-friendly” to the end of offset-based “climate neutral” products. It covers what changes for product durability, repair and comparisons, with practical examples of what to say instead. It also explains what’s at stake if you get it wrong: corrections, legal action and, in coordinated EU-wide cases, maximum fines of at least 4% of turnover.

The Directive now applies. It is time to check what your company says about its products and practices.