Nudging for sustainable behaviors

Nudging is a strategy that subtly guides people towards sustainable behaviors without limiting their choices. Businesses can implement nudges by making eco-friendly options more visible, easy to choose, and rewarding. By tracking the impact and being flexible, businesses can effectively promote sustainability while enhancing customer satisfaction and building trust.

What you will learn

Strategies to effectively nudge customers towards more sustainable behaviors

We help you make sustainability the default option.

Benefit from best practices and insights

We help you transform your customer journey through service design.

Make sustainability the best option

We help you make your product more affordable, accessible, engaging.

Format options

  • TIME INDICATION: 30 - 60 MINUTES

    Keynote

    A short, inspiring session in which we’ll explain the need and complexities of nudging sustainable behaviours.

    What to expect?

    • Dive into the principles of nudging

    • Unearth the challenges and complexities of embedding sustainability into the customer journey

    • Discover real case studies to make sustainability more accessible, engaging, and affordable

    Michael Boschmans

    Speaker Information

    Michael Boschmans
    Founder & CEO

    Michael has widespread experience in service design and helps organizations nudge customers towards more sustainable choices. As a dynamic speaker, Michael captivates audiences with insights into the psychology of sustainability, sharing practical tools and strategies for driving positive behavioral change.

  • TIME INDICATION: 1 DAY

    Workshop

    A workshop fully tailored to your organization. First we inspire you with tons of insights and best practices and then we jointly decide on tactics to help nudge customers towards more sustainable choices.

    What to expect?

    • In-depth knowledge on the challenges, complexities, risks and opportunities

    • Ways to adopt best practices in your organization

    • Ways to adopt best practices in your organization

    •  Solutions and strategies for embedding nudging in your organization

    Michael Boschmans

    Speaker Information

    Michael Boschmans
    Founder & CEO

    Michael has widespread experience in service design and helps organizations nudge customers towards more sustainable choices. As a dynamic speaker, Michael captivates audiences with insights into the psychology of sustainability, sharing practical tools and strategies for driving positive behavioral change.

Other Keynotes & Trainings

B Corp & Sustainability Certifications

Sustainability is becoming increasingly important for your customers, partners and investors. Certifications like B Corp provide a clear framework for companies to measure, improve, and communicate their impact. But the certification process can be complex, and without the right guidance, businesses risk missing opportunities to leverage sustainability as a competitive advantage.

Reporting & Compliance

Sustainability is no longer a "nice to have"—it’s a strategic imperative. As regulatory frameworks tighten and stakeholders demand greater transparency, organizations must integrate impact reporting into their business strategy. But navigating CSRD, EU Taxonomy, and other ESG compliance requirements can be overwhelming.

Understanding biodiversity loss

We are in the middle of the sixth mass extinction. Humanity’s impact has never been greater and with that unleashed a series of interconnected issues. We will first dive into the scale of the problem, understand why it is so crucial for business and society, and then look into potential solutions and opportunities for the future.

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