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Regions for Green Textiles – known as RegioGreenTex – is a partnership initiative aiming at mapping and reducing the pitfalls that currently exist in the implementation of a circular economy model within the textile ecosystem across the EU. How?
RegioGreenTex brings together 43 partners from 11 European regions, and at Quest Impact Design Studio we are incredibly proud to be one of the 24 SMEs pioneering innovative solutions to recycle textile waste.
Together, the SMEs cover various value chain segments of circular textiles (sorting, recycling from material to fiber, removal of contaminants, processing of recycled fibers into new textile materials) and provide concrete solutions to EU value chain bottlenecks but also seize upon market opportunities.
At Quest Studio, our focus is on driving innovation and R&D efforts toward developing circular value chains for clothing, with a particular emphasis on designing from discarded textiles. Our team of experts is dedicated to developing business models and tools that can help the textile industry adopt more sustainable design processes. We’re committed to keeping production, communication, and cost/business models in mind to ensure that our solutions are scalable and market-ready. Ultimately, our main goal is to increase the availability of better choices for the planet and people, showcasing a new normal in fashion design and production that is both sustainable and adaptable to large scale.
Together with OVAM, Ellie.Connect, and Textile at RISE, we’re creating a new tool that will boost efficiency in post-consumer and post-production textile waste, ensuring that waste is revalorized into reuse, remanufacturing, or as a last resort into recycling. We call it the Waste Wizard.
RegioGreenTex promotes the collaboration in research and development between 43 partners from the four major sectors of society – industry, government, research institutes, and the public – for the textile industry. Partners come from 11 regions in 8 European countries:
This three-year project that kicked off last February will contribute to the EU Green Deal objectives of reducing carbon footprint, energy and water consumption by reshoring textile production in Europe and making the EU textile value chain more competitive and resilient.
RegioGreenTex is supported by the European Commission through the Interregional Innovation Investments Instrument and will be coordinated by the European Innovation Council and SMEs Executive Agency (EISMEA).
As part of the European Regional and Development Fund (ERDF), the initiative aims to support interregional innovation projects in their commercialization and scale-up phases, giving them the tools to bring their project to the investment level. This instrument focuses on strengthening economic cohesion in the EU by helping businesses work with innovation actors in other regions.
Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process.
By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.
As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders.
Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges:
Create an impact-driven brand with appealing logos and powerful brand experiences that evoke emotions to inspire.
As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding!
We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution.
To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself.
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