Nudging is a strategy that subtly guides people towards sustainable behaviors without limiting their choices. Businesses can implement nudges by making eco-friendly options more visible, easy to choose, and rewarding.
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With greenwashing on the rise, how can one be sure that businesses are truly and authentically taking sustainability seriously? The B Corp certification is one way to do so. A quality mark that defines what a sustainable business should entail and how it should operate.
Designed to empower businesses with the necessary tools to navigate this complex terrain, our 6-step anti-greenwashing guide is built to set up a comprehensive approach to authentic sustainability communication.
In the current business landscape, accounting for sustainability and ESG (Environmental, Social and Governance) is no longer a ‘good to have’, but a ‘must have’ for staying relevant.
