Nudging is a strategy that subtly guides people towards sustainable behaviors without limiting their choices. Businesses can implement nudges by making eco-friendly options more visible, easy to choose, and rewarding.
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Nature-positive is the next shift — and it asks a fundamentally different question to net zero. Nature-positive is about addition: leaving nature measurably better off than before.
The Taskforce on Nature-related Financial Disclosures (TNFD) is fast becoming the shared language in the nature space, the way TCFD became for climate. Yet most organisations still don't know where to start.
With greenwashing on the rise, how can one be sure that businesses are truly and authentically taking sustainability seriously? The B Corp certification is one way to do so. A quality mark that defines what a sustainable business should entail and how it should operate.
