Quest
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Making volunteerism exciting

Percent Pledge branding - social impact
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Optimizing the customer journey for modulyss

Optimizing the customer journey for modulyss
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Branding the future of circular fashion

The global consumption of textiles is increasing rapidly, however, there is no EU-wide plan on how to deal with existing and anticipated textile waste. Currently, less than 1% of the material used to produce clothing enters into the circular fashion market.

 

Textile Recycling Excellence (T-Rex) was launched to help arm the EU with a commercially viable option to tackle textile waste and the environmental problems it causes.

 

To help with the launch of this feat, the T-Rex team reached out to Quest Impact Design Studio to help create its visual identity, including its logo and the launch of its digital presence. 

Textile Recycling Excellence

Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process. 

By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.

organic cotton in a tweed bag with t-rex logo on top

Branding a circular fashion solution

As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders. 

website of t-rex project

Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges: 

  • A new logo to become the guiding and recognizable force for all circular textile work 
  • A powerful brand identity that represents all the many players in this project but also does not deter from the important work they are accomplishing
  • Support to amplify their digital storytelling to help influence the right audiences further in the digital age. 
  • Provide all consortium partners with a simple easy-to-use website that can be easily managed without support. 

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Driving textile recycling through digital branding

As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding! 

horizontal A5 flyer of the t-rex project

We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution. 

To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself. 

Four boxes each with a T-Rex logo. From right to left and top to bottom, an orange box with white logo, a light green box with dark green logo, a light orange box with a dark orange logo and a dark green background with a white logo.
logo stamp on paper
The meaning and creation behind the T-rex Logo.

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A brand direction workshop that resulted in a mood board. We used this as a base for the logo design and brand identity
wall with 5 branded posters of t-rex
brand guidelines of the t-rex project
It was integral to deliver extremely detailed design guidelines for each party to not only update the T-Rex digital communications but for all consortium partners to have guidance on communicating about the project externally.
Michael Boschmans

Michael Boschmans

michael@queststudio.be
+32 498 21 76 11
Michael Boschmans
Michael Boschmans
michael@queststudio.be +32 498 21 76 11

Schedule a call 20min

Looking for guidance as you launch your brand? Let us support your journey by:

  • build your business strategy
  • help you stand out while the competition is greenwashing
  • create a brand identity and messaging that is unique to you
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An impactful digital experience for the world’s leading impact movement

About B Lab Europe

B Lab Europe is one of the regional entities for B Lab, the nonprofit behind the ever-growing B Corp Certification. B Lab is on a mission to build a more inclusive, equitable, regenerative economic system for all people and the planet. Since its inception in 2006, it has grown from a diligent certification to a global movement, transforming the global economy with its standards and leadership.

As a proud certified B Corp ourselves, Quest joined the movement in 2019 to help mobilize the global B Corp community towards collective action to address society’s most critical challenges.

Unfamiliar with the B Corp Certification? Find out if B Corp Certification is for you.

The Challenge

B Lab Europe has the unique challenge of being a resource for a variety of countries, cultures, and languages. We needed to create a clear and simple website that could encourage very different audiences to accomplish the same goal: to join the movement.

Though B Lab Europe was launching its standalone website catered to its audiences, we also had to tie in B Lab Global’s website mission and goals. We had the added challenge of balancing global standards while still launching the website with a dynamic European twist. Easy, right?

Our Approach

When evaluating all the different pain points that B Lab Europe had with their previous website, our goal was simple: create a future-proof website that can grow and flourish with the momentum of the movement. 


To tackle this goal, we focused on three main objectives:

  • Providing clear & engaging information: An amplification of the movement 

As B Lab has moved beyond a certification company and towards grander systems change, it has accumulated a wealth of different resources. We started this project with a strategy workshop to help the team identify the proper content strategy that would help position B Lab as a thought leader. 

  • Improved user experience: An invitation to get involved

As this movement is about collective action, we knew that testing real user experiences was an important factor to achieve success. We invited 14 different stakeholders across the movement, from top B Leaders to companies looking to certify, to help build a seamless experience for B Lab Europe. The result? A faster and more user-centric experience.

  • A performance-based website: An improvement for people and planet. 

A big part of this website project was finding ways to decrease the environmental footprint while increasing accessibility and inclusivity through our design and development. We followed the sustainable web design and development guidelines to help improve this web performance.

The result?

  1. An improved performance score from 86 to 95
  2. A greener web experience ranking cleaner than 59% of web pages, compared to its previous ranking stating it was dirtier than 94% dirtier of web pages
  3. A more accessible website with an accessibility score of 99

Our Outcome

A Continuous Journey

Just like the B Corp movement and certification, this website will continue to adapt and improve its performance with time. As we continue to partner with B Lab Europe, this experience will get better and better but so far, we’re proud of what we were able to accomplish together. Curious to see the end result? Visit the new B Lab Europe website!

For our sources: We used lighthouse, an open-source tool from Google, and the sustainable web standards guidelines.

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Accelerating change in the organic cotton industry

The Organic Cotton Accelerator (OCA) is a multi-stakeholder organization dedicated to organic cotton. As a global platform, they are committed to bringing integrity, supply security, and measurable social and environmental impact to organic cotton.

OCA envisions a future where they have fully realized the Organic Cotton Effect-organic cotton’s powerful and positive impact on people, planet, and prosperity. 

Accelerating change through branding

The first part of this project was to take OCA through a sound rebranding effort to bring the ecosystem to the forefront and bring farmer stories into the mix.

To accomplish this, we used colors to visually bring the different stakeholders together. Since OCA gravitates towards an eclectic mix of bright colors, we were able to add some of these elements to cohesively represent all aspects of the OCA ecosystem.

The main players in the ecosystem of OCA are the farmers and their communities. They needed more visual space on the OCA website, as they are the building blocks of the organization. To communicate this strong focus on farmers, we expanded imagery in the rebranding.

Tested User Experience

When we came together to redesign the public website and lay the groundwork for the contributor portal, we realized that we needed to improve the user experience of the website by making the conversation around organic cotton easier and more accessible.

The first step was to understand the main goals of OCA and its contributors and capture their visions for organic cotton in the future. We conducted a series of internal and external interviews with a number of contributors, partners, and internal staff. This helped OCA align the needs of the marketing team with the insights and the program team doing the practical work to meet the goals of all target audiences.

An SEO-driven website

As OCA continues its mission to unleash the power of organic cotton, it only makes sense to become the go-to source for everything concerning organic cotton.

As OCA has a large community of contributors helping accelerate the change in the organic cotton space, the website features a lot of updates and news surrounding the movement. The strategy we designed focused on continuing to carve the significance of the OCA community within the organic cotton movement. To do so, we developed a solid SEO content strategy. One of the priorities of this tailor-made strategy is to simplify the content so that it can be easily understood even by outsiders who may not know much about organic cotton.

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Fundraising tactics for Studio Globo

Studio Globo?

Studio Globo is an NGO that specializes in development education. They offer a wide range of classes, workshops, and immersive experiences to students from early education to university degree programs. These are not your traditional classroom setups. In several locations across Belgium, Studio Globo has ‘immersion studios’ with a wide range of topics.

You can enter one of their studios and experience a taste of life in India, Congo, Peru, or Guatemala. Or learn how to positively deal with diversity, or experience how it feels to live in poverty. Studio Globo also offers educational workshops, neighborhood walks, and immersion boxes for schools.

The Studio Globo immersion studios mimic the life in certain countries. In this case: Peru

Challenge

Despite being fully booked year in and year out, Studio Globo was seeking guidance to help them elevate and expand their fundraising efforts. That’s why they asked us to:

  • help them select and implement the right fundraising tactics for their organization
  • help them with their first fundraising campaign (go take a look and support hem)

Understanding fundraising tactics

To be able to help Studio Globo find and select the right fundraising tactics, we analyzed over 60 NPOs and NGOs. Through this research we identified over 40 different B2C and B2B fundraising tactics and uncovered some more interesting insights:

  • About 95% of the analyzed organizations use more than one fundraising tactic. On average they combine 5 different tactics.
  • A lot of NGOs and nonprofits depend solely on subsidies.
  • Fundraising is not only about asking for donations, fundraising is about creating sustainable streams of income.
  • Fundraising is also about creating awareness.

The results of in-depth research like this are always illuminating. We found so many new fundraising tactics that were a real inspiration for us and the Studio Globo team.

– Janao, Business & Service Designer – Quest

Fundraising workshop

All insights from our extensive research were leveraged during a co-creative workshop with the Studio Globo team. We presented different fundraising options and through a series of custom exercises we were able to select the tactics that would best support their goals.

They were able to make real and actionable decisions during the workshop and afterwards created a fundraising strategy that leverages the resources, knowledge and network they already have.

The result

As a result of the fundraising workshop, we delivered a prioritized list of B2B and B2C fundraising tactics, adapted to the needs, wishes, resources, and target audiences of Studio Globo. They immediately wanted to implement the first tactic with a fundraising page on their website. And they asked us to do the UX design of the fundraising section.

We integrated several ways of supporting Studio Globo on the fundraising page. Whether it’s through a direct donation, volunteering, setting up a fundraiser, or buying something through Trooper, everyone can easily find a way to help.

Feel inspired and want to support their cause? Go to www.studioglobo.be/steun or check out their current fundraising campaign.

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Writing Montea’s impact report

The challenge

Montea is a stock-listed developing investor in logistics real estate. Their sustainability manager approached Quest because Montea wanted to publish its first impact report and they needed someone to help them create a sound reporting framework. We accepted the challenge because we saw a very strong ambition and long-term strategy focused on driving real positive change.

Montea’s Impact Report 2020

For us, writing an impact report is more about pushing our customers to be as transparent and to-the-point as possible than it is about the actual writing. We build a solid structure for the report, taking into account reporting frameworks like GRI and EPRA. The results:

  • Montea’s GRESB score more than doubled from 32 to 69
  • They won an EPRA sBPR Silver Award
  • Bank Degroof Petercam praised Montea’s sustainability efforts and transparent communications in their report on the logistics sector:

Even if sustainability reporting is becoming a standard in the industry, we observe huge differences in the quality and transparency of companies’ communication. We lack quantified targets and detailed action plans for some players. Although this can be explained by the size of the structures, efforts still need to be made. Especially, most companies lack a tangible action plan clearly stating the way forward. Our view is that Montea stands out in that regard.

– Real Estate Sector Note: Logistics, Bank Degroof Petercam

Montea’s Impact Report 2021

For Montea’s 2021 impact report we focused on creating even more transparency by building a clear impact roadmap up until 2050. This year, Montea strengthened its ambitions once more by deciding to also focus on the operational carbon of their portfolio and the embodied carbon of their new developments.

What we particularly liked is that Montea allowed us to make a clear statement on CO2-neutrality in this report. As of 2021, Montea’s operations are made CO2-neutral through compensation. It would have been very easy for them to boast about this achievement just like a lot of other companies do. Instead, we put things into perspective by comparing the footprint of their operations to the footprint of their portfolio. By doing so, we made clear that Montea acknowledges it still has a long way to go, but that it also has the ambition and a verified roadmap to tackle that challenge.

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A human-centric approach to reports

Fashion for Good (FFG) is an Innovation Platform that brings together the entire fashion ecosystem as a convenor for change. The foundation opened the world’s very first museum dedicated to sustainable fashion innovation in Amsterdam.

 

The Fashion For Good accelerator program unites innovators and top-name brands to revolutionize our current fashion system. With its accelerator program, FFG has become a resource hub. It publishes a variety of open-source circular apparel tools, guides, reports, and thought leadership pieces.

Making Libraries Accessible

A simple, easy-to-use library 

As Fashion for Good continues to grow, so will its publications and research articles. With an influx in materials and research, it will continue to get harder to have pieces stand out.  They came to us to encourage readers to interact with the materials that were of best use to them.

As part of their library of resources, we created a few small yet impactful changes to help users identify the most relevant information. First and foremost, we created a user-friendly drop-down menu that allows users to filter resources based on topic category, publication year, and theme.

To go a step further, just as we did for their events pages, we also developed easy-to-use tags for FFG to integrate into their images online. These tags are another way to filter topic categories that allow users with different needs to view the resources.

Engaging & Interactive Reports

Engaging Reading Experience
As we continue to upgrade the user experience of the FFG websites, we knew that simplifying and organizing their resources was not enough. The reports themselves needed to entice users to want to participate, click or download.

By sectioning out the reports and making them easy to read, users interact with the material differently than before. Previously, users would download reports and would have to scroll the entire document. With this latest upgrade, users can click at the point that is useful and interesting to them.

For accessibility purposes, we also kept both download and online versions of these reports to support all needs.

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Growth strategy and positioning

 

 

About Onbetaalbaar

Onbetaalbaar is a Belgian think tank and interior design firm with a strong focus on re-use, circularity, and local collaboration. They create unique interiors and furniture pieces with reused or recycled materials, but for them, the most important element of an interior is the people who will live in it. Onbetaalbaar has a way of reflecting the personality and soul of a person in their designs to make each one unique, they call this emotional materialism.

 

The challenge

As a company that organically grew over time, Onbetaalbaar had a wide range of activities and lacked a clear plan to grow its business. The goal of this project was to create a more sustainable business model and a clear market position so their activities could be more focused and comprehensive for (future) customers. Throughout this transition, it was important to ensure support from Onbetaalbaar’s employees and to refocus the roles of the founders on what they really love doing. To work more on the company rather than in the company.

Business strategy workshop for Onbetallbaar

Our process

After a kick-off meeting, we immediately started interviewing all relevant internal and external interviewees. We interviewed all employees to understand their vision of the future of Onbetaalbaar and how they see their roles changing over time. We also uncovered some points of tension, interesting growth opportunities, and untapped skills. During the interviews with external stakeholders, we were able to capture the way Onbetaalbaar is perceived by clients and partners. We gained insight into their frustrations and delights, and how they see the company evolving in the future. By combining these insights with our extensive market research, we got a clear picture of the current and possible future states of the company.

Together with the team of Onbetaalbaar, we co-created their new business model and positioning, as well as a clear vision for the future and how to transition towards this intended future.

 

During these workshops we tackled:

  • Long-term vision and mission
  • Key messaging and unique value propositions per target audience
  • Service prioritization is based on potential impact, employee happiness, and revenue
  • Creating a sustainable business model
  • Ecosystem mapping to support the new business model

The result

To make the results of this project very actionable and maximize the chances of implementation, all outcomes and actions were summarized in an extensive roadmap. We prioritized which changes and projects should be implemented first, added deadlines, and gave responsibilities to specific team members. Some of the projects that are being implemented now are listed below.

 

On an organizational level:

  • A CRM and time-tracking software will be introduced
  • The roles of the managers are clearer so they can increase their focus, efficiency, and happiness on the job

 

From a business model perspective:

  • A price increase for certain products and services
  • Clear options to create new passive revenue streams
  • Several options to create more predictable, recurring revenue streams
  • New services will create new revenue streams

 

From an impact perspective:

  • An increased focus on reusability, modularity, and circularity
  • A furniture leasing model will be piloted in certain segments

 

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Digital mindfulness: an impactful growth strategy

The challenge

Breathworks is a small non-profit organization providing mindfulness-based stress and pain reduction in Ghent. They approached us with the question to help them grow without losing their authenticity. Because of their focus on improving the well-being of their clients, they failed to create enough financial breathing room to grow the business.

Their questions:

  • create financial stability and enough room to invest in growth
  • make it possible to pay the owner a regular salary instead of minimum wage
  • increase brand awareness and reach new clients
  • understand the perception and needs of clients to improve services and create new offers
  • gain insight into the market and competitors in order to better differentiate

Understanding the digital mindfulness market

To gain insight into the digital mindfulness market and understand differentiation possibilities, we took a deep-dive into 20 local and international competitors, and 5 companies in similar industries. An analysis of their website, offer, pricing and communication provided us with interesting insights:

  • Very few mindfulness providers have a professional website
  • There are new potential target audiences
  • Pricing can be increased
  • New possible business models and product-market combinations
  • Clear differentiation possibilities
Digital mindfulness: rocks on the shore

Understanding digital mindfulness clients

For this small mindfulness center, the clients have always been at the heart of their services. But knowing what clients really think, expect and need is very hard. These insights are key when creating new offerings and trying to reach new clients. Through in-depth interviews with their clients we uncovered valuable insights:

  • A lot of happy customers only buy 1 course, there’s a real opportunity to increase customer lifetime value
  • There’s a big barrier to start with mindfulness
  • The perception of mindfulness in general needs to be changed
  • Clients were not happy with the location where the sessions were held
  • There is room to increase the prices
  • The biggest challenge for clients is to practice mindfulness on a regular basis
Digital mindfulness: woman on the edge of a cliff

Co-creating an actionable digital mindfulness growth strategy

Through a series of co-creative workshops with the internal team, we were able to create an actionable roadmap to sustainable growth, without losing the identity or authenticity of the organization. We analyzed their current business model and identified opportunity areas and potential new business models. Leveraging the market and client insights, we ideated about new product-market combinations, ways to lower the barrier of entry and how to create more brand awareness in order to reach new clients. Through a prioritization exercise, we created an actionable roadmap with low-hanging fruits and long-term goals.

Co-creative workshops with the digital mindfulness company's team

The result

By immediately implementing some of the short-term goals, the organization was able to create more financial stability, focus on increasing their brand awareness, grow their client base and offering, and make their clients happier. Some of the actions they took:

  • Increased prices
  • A new location for sessions
  • Expanded to new B2B target audiences
  • A new digital solution to make mindfulness easier to start with, and practice daily
  • Clearer website structure
  • More professional branding

Continued collaboration

To achieve their growth ambitions, Breathworks realized they needed more support throughout their journey. Someone needed to challenge their ideas and steer them in the right direction when needed. Through a flexible coaching program we’re supporting them in achieving their goals and growing their business in an authentic and smart way.