Pois Chiche had built a strong identity around “Eat Like It Matters”, blending Middle Eastern flavours with Belgian soil, and prioritising homemade, seasonal and climate-friendly food.

Yet behind the tagline lays a common challenge for purpose-driven food businesses: there were many ideas for how to become more conscious and sustainable, but few that were prioritised, systemically embedded and aligned with business strategy. The team at Pois Chiche wanted to turn ambition into action, but needed help figuring out which sustainability options would deliver both meaningful impact and feasible implementation.

Pois Chiche is a Brussels-based restaurant that celebrates Mediterranean flavours with a social and environmental conscience. Guided by its motto, the brand combines plant-forward cuisine, local sourcing, and a vibrant community spirit. Beyond serving delicious food, Pois Chiche aims to inspire mindful consumption, showing that eating sustainably can be joyful, inclusive, and full of flavour.

By the end of the engagement, Pois Chiche had not only a richer and more strategic sustainability agenda, but a roadmap they could implement immediately. The team felt confident in what to tackle first, and why. They had clarity on priorities, had aligned internal and external stakeholders, and were equipped with an approach for ongoing evaluation and iteration of their sustainability actions.

Moreover, this process generated momentum, helping embed sustainability into the business culture and giving the team stories they could share with customers to reinforce the “Eat Like It Matters” brand promise.