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Writing a report on food loss in the perishable cold chain

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Building and growing a biodiversity nonprofit

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A strategic digital experience for the apparel industry

Cascale website
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A stellar branding and website to boost biodiversity funding

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A dynamic new website for Global Fashion Agenda

The fashion industry is one of the largest, most resource and human-intensive industries. It is a powerful engine for global growth and development, but the current system has pushed Earth beyond its planetary limits and has challenged social justice for ages

 

Born to tackle an industry responsible for some 2.1 billion tons of CO2 and employing at least 60+ million people in its value chain, Global Fashion Agenda (GFA) is a non-profit organization that fosters industry collaboration on sustainability in fashion to drive impact.

 

The GFA team approached us to scale their audience, encourage people to take action with their research, and entice more partnerships for change.

 

At Quest Digital Design Studio, we supported the team with an upgraded logo, and visual identity as well as a complete website transformation.

Branded images of Global Fashion Agenda

Global Fashion Agenda

Founded in 2009, Global Fashion Agenda is the non-profit behind Global Fashion Summit. Its mission is to accelerate the fashion industry toward a net positive industry for people and the planet.

To drive this change, GFA mobilizes to influence and inspire all stakeholders across the value chain. To do so, GFA identifies major challenges facing the fashion industry and our planet, prioritizing necessary action, and offering concrete tools and solutions.

As a thought leader, Global Fashion Agenda launched the renowned international forum on sustainability in fashion, the Global Fashion Summit, to bring players in the field together to collaborate and connect. In partnership with a group of key players in the space, GFA also spearheads publications and research to pave the fashion industry’s journey toward a more sustainable future.

GFA logo on display at Global Fashion Summit

The agency for sustainable fashion

Given our experience in the fashion space, we understood the most common challenges in the industry that GFA is helping to transform. This brought the industry expertise that we needed to support them in the following challenges: 

  • Attract both corporate and consumer audiences with a variety of goals 
  • Support with a strategy on ways to generate better financial support beyond donations
  • Help GFA become a more identifiable, impactful, and elevated brand
  • Amplify their digital storytelling to help engage further in the digital age. 
  • Understand their audiences better and learn how to increase engagement and action with their reports and research 
  • Simplify the experience for the GFA team as they had worked with many different websites in the past. 
Scaling

Does your brand need support to scale?

 

Not sure how to identify your target audiences? Or competition? Are you looking for different avenues of income as a nonprofit? Reach out to our team of experts! 

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Accelerating sustainable fashion through digital design 

As this project had a hard deadline, launching before the 2022 Global Fashion Summit, we had to simultaneously work on rebranding GFA to elevate the brand’s identity and completely redesign and develop their main Global Fashion Agenda site. 

To start off, we needed to find a way to create an elevated brand experience without changing an already recognizable brand. We organized a direction workshop for GFA marketing and impact teams to give us guidance and feedback on GFA former branding and its pros and cons. 

Mobile designs of the Global Fashion Agenda website

Shaping the right user experience and business model

Like all our digital design projects, we kicked off this WordPress website project with an Information Architecture workshop. This step is integral and allowed GFA an understanding of how best to utilize the amount of content and research it produces.

During this time, we were able to provide insights from past user interviews in the fashion space.

As we settled the structure and journey that we collectively agreed on, a question for our strategic team arose:

How might GFA find new avenues of revenue as a nonprofit?

Lucky for us, the answer was already written out. GFA reports and research. Global Fashion Agenda opted in for unique pages and paywall integration to allow users to not only purchase on demand but actually take further action with the resources provided.

As Global Fashion Agenda has an array of audiences through its work, we needed to support them in creating the right user journey for each of their target audiences. We tested GFA’s new wireframes with three different target groups and objectives. This also allowed us to test our solution and pricing for future reports with potential audience members.

Snippet of the GFA website
Content block of the Global Fashion Agenda website.

An elevated brand developed to make its mark

GFA’s brand identity and digital visual design evolved into a design, that though very illustrative and animated, was more digitally inclusive.

About 2% of global greenhouse gas emissions are coming from the internet every year. Being illustrative and animated, GFA’s new website may appear quite polluting. And the truth is, it is. Though we always give our clients the option of a low-carbon website, to reach project goals, this was an intentional design that was made to focus more on responsive and animated design. To do our part, through tested user journeys, we were able to lower the carbon footprint by creating more efficient user experiences to help audiences reach their goals faster and more sustainably.

Are struggling to make your website more inclusive or sustainable?

 

Let us guide you toward a greener and more inclusive digital experience. Our goal: a low-carbon website that is accessible to everyone.

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Two snippets of the GFA website.

Committing to positive impact

Now we know what you may be thinking, how do you make an impact by making a website and rebranding a company? At Quest, our mission is to make a truly meaningful impact for people, our community and most importantly, our planet. As a service provider, we asked ourselves: how can we make a bigger impact through our work? The answer? Our customers.

GFA has a mission and vision that we take to heart and also wish to support, transforming the fashion system to be more just and sustainable

GFA Website_Industry news content block

As through our work, our goals were to accelerate the mission, and advance the brand, we know if we were successful in this project, GFA will continue to grow in its success in changing the fashion system.

Visit Global Fashion Agenda’s new website and help transform the future of the fashion industry.

Michael Boschmans

Michael Boschmans

michael@queststudio.be
+32 498 21 76 11
Michael Boschmans
Michael Boschmans
michael@queststudio.be +32 498 21 76 11

Schedule a call 20min

Want to drive positive change with us?

Quest Impact Design Studio combines strategy consulting and creative design to help organizations measure, communicate and maximize their positive impact.

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Branding the future of circular fashion

The global consumption of textiles is increasing rapidly, however, there is no EU-wide plan on how to deal with existing and anticipated textile waste. Currently, less than 1% of the material used to produce clothing enters into the circular fashion market.

 

Textile Recycling Excellence (T-Rex) was launched to help arm the EU with a commercially viable option to tackle textile waste and the environmental problems it causes.

 

To help with the launch of this feat, the T-Rex team reached out to Quest Impact Design Studio to help create its visual identity, including its logo and the launch of its digital presence. 

Textile Recycling Excellence

Launched in 2022, Textile Recycling Excellence launched with the ambition to create a paradigm shift from household textile waste into a closed-loop textile process. 

By involving major players across the whole fashion value chain, T-Rex aims to demonstrate that a new ecosystem approach, with harmonized methods and quality criteria, can lead to a better understanding of current textile waste and therefore better up-cycling rates into new garments.

organic cotton in a tweed bag with t-rex logo on top

Branding a circular fashion solution

As Quest supported a few T-Rex partners in the past, (Fashion For Good, Aalto University, Adidas, Infinited Fiber Company, we learned how to deliver quality work involving the opinions of several stakeholders. 

website of t-rex project

Given our research and experience in the fashion space, T-Rex came to us for our Digital Design expertise as we understood what T-Rex audiences would gravitate toward. This brought the industry and audience expertise that we needed to support them in the following challenges: 

  • A new logo to become the guiding and recognizable force for all circular textile work 
  • A powerful brand identity that represents all the many players in this project but also does not deter from the important work they are accomplishing
  • Support to amplify their digital storytelling to help influence the right audiences further in the digital age. 
  • Provide all consortium partners with a simple easy-to-use website that can be easily managed without support. 

Does your brand need help standing out?

 

Create an impact-driven brand with appealing logos and powerful brand experiences that evoke emotions to inspire.

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Driving textile recycling through digital branding

As this project was meant to support T-rex and all its founding partners through the kick-off and the next three years of this EU-wide project, we knew that both the logo and visual identity needed to make a mark. As for the website launch, we had previously worked with our partner, Fashion For Good, on making a website template for future consortium projects which meant a faster turnaround for our client and additional time to fully focus on branding! 

horizontal A5 flyer of the t-rex project

We knew that this project – and brand – has a vast array of audiences across the fashion industry and beyond: brands, (re)manufacturers, textile waste sorters and collectors, consumers, journalists, policymakers, and universities/research institutes. That’s why we needed to build a globally known brand, that could become the recognizable logo for the EU’s circular textile revolution. 

To do so, we included as many consortium members to co-create an experience and brand that we have proudly seen spread in the press and T-Rex has proudly seen accelerate the engagement from brands to transform the fashion system.
Check it out for yourself. 

Four boxes each with a T-Rex logo. From right to left and top to bottom, an orange box with white logo, a light green box with dark green logo, a light orange box with a dark orange logo and a dark green background with a white logo.
logo stamp on paper
The meaning and creation behind the T-rex Logo.

Have trouble reaching your product-market fit? 

 

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A brand direction workshop that resulted in a mood board. We used this as a base for the logo design and brand identity
wall with 5 branded posters of t-rex
brand guidelines of the t-rex project
It was integral to deliver extremely detailed design guidelines for each party to not only update the T-Rex digital communications but for all consortium partners to have guidance on communicating about the project externally.
Michael Boschmans

Michael Boschmans

michael@queststudio.be
+32 498 21 76 11
Michael Boschmans
Michael Boschmans
michael@queststudio.be +32 498 21 76 11

Schedule a call 20min

Looking for guidance as you launch your brand? Let us support your journey by:

  • build your business strategy
  • help you stand out while the competition is greenwashing
  • create a brand identity and messaging that is unique to you
Let's Talk
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An impactful digital experience for the world’s leading impact movement

About B Lab Europe

B Lab Europe is one of the regional entities for B Lab, the nonprofit behind the ever-growing B Corp Certification. B Lab is on a mission to build a more inclusive, equitable, regenerative economic system for all people and the planet. Since its inception in 2006, it has grown from a diligent certification to a global movement, transforming the global economy with its standards and leadership.

As a proud certified B Corp ourselves, Quest joined the movement in 2019 to help mobilize the global B Corp community towards collective action to address society’s most critical challenges.

Unfamiliar with the B Corp Certification? Find out if B Corp Certification is for you.

The Challenge

B Lab Europe has the unique challenge of being a resource for a variety of countries, cultures, and languages. We needed to create a clear and simple website that could encourage very different audiences to accomplish the same goal: to join the movement.

Though B Lab Europe was launching its standalone website catered to its audiences, we also had to tie in B Lab Global’s website mission and goals. We had the added challenge of balancing global standards while still launching the website with a dynamic European twist. Easy, right?

Our Approach

When evaluating all the different pain points that B Lab Europe had with their previous website, our goal was simple: create a future-proof website that can grow and flourish with the momentum of the movement. 


To tackle this goal, we focused on three main objectives:

  • Providing clear & engaging information: An amplification of the movement 

As B Lab has moved beyond a certification company and towards grander systems change, it has accumulated a wealth of different resources. We started this project with a strategy workshop to help the team identify the proper content strategy that would help position B Lab as a thought leader. 

  • Improved user experience: An invitation to get involved

As this movement is about collective action, we knew that testing real user experiences was an important factor to achieve success. We invited 14 different stakeholders across the movement, from top B Leaders to companies looking to certify, to help build a seamless experience for B Lab Europe. The result? A faster and more user-centric experience.

  • A performance-based website: An improvement for people and planet. 

A big part of this website project was finding ways to decrease the environmental footprint while increasing accessibility and inclusivity through our design and development. We followed the sustainable web design and development guidelines to help improve this web performance.

The result?

  1. An improved performance score from 86 to 95
  2. A greener web experience ranking cleaner than 59% of web pages, compared to its previous ranking stating it was dirtier than 94% dirtier of web pages
  3. A more accessible website with an accessibility score of 99

Our Outcome

A Continuous Journey

Just like the B Corp movement and certification, this website will continue to adapt and improve its performance with time. As we continue to partner with B Lab Europe, this experience will get better and better but so far, we’re proud of what we were able to accomplish together. Curious to see the end result? Visit the new B Lab Europe website!

For our sources: We used lighthouse, an open-source tool from Google, and the sustainable web standards guidelines.

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Accelerating change in the organic cotton industry

The Organic Cotton Accelerator (OCA) is a multi-stakeholder organization dedicated to organic cotton. As a global platform, they are committed to bringing integrity, supply security, and measurable social and environmental impact to organic cotton.

OCA envisions a future where they have fully realized the Organic Cotton Effect-organic cotton’s powerful and positive impact on people, planet, and prosperity. 

Accelerating change through branding

The first part of this project was to take OCA through a sound rebranding effort to bring the ecosystem to the forefront and bring farmer stories into the mix.

To accomplish this, we used colors to visually bring the different stakeholders together. Since OCA gravitates towards an eclectic mix of bright colors, we were able to add some of these elements to cohesively represent all aspects of the OCA ecosystem.

The main players in the ecosystem of OCA are the farmers and their communities. They needed more visual space on the OCA website, as they are the building blocks of the organization. To communicate this strong focus on farmers, we expanded imagery in the rebranding.

Tested User Experience

When we came together to redesign the public website and lay the groundwork for the contributor portal, we realized that we needed to improve the user experience of the website by making the conversation around organic cotton easier and more accessible.

The first step was to understand the main goals of OCA and its contributors and capture their visions for organic cotton in the future. We conducted a series of internal and external interviews with a number of contributors, partners, and internal staff. This helped OCA align the needs of the marketing team with the insights and the program team doing the practical work to meet the goals of all target audiences.

An SEO-driven website

As OCA continues its mission to unleash the power of organic cotton, it only makes sense to become the go-to source for everything concerning organic cotton.

As OCA has a large community of contributors helping accelerate the change in the organic cotton space, the website features a lot of updates and news surrounding the movement. The strategy we designed focused on continuing to carve the significance of the OCA community within the organic cotton movement. To do so, we developed a solid SEO content strategy. One of the priorities of this tailor-made strategy is to simplify the content so that it can be easily understood even by outsiders who may not know much about organic cotton.

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Fundraising tactics for Studio Globo

Studio Globo?

Studio Globo is an NGO that specializes in development education. They offer a wide range of classes, workshops, and immersive experiences to students from early education to university degree programs. These are not your traditional classroom setups. In several locations across Belgium, Studio Globo has ‘immersion studios’ with a wide range of topics.

You can enter one of their studios and experience a taste of life in India, Congo, Peru, or Guatemala. Or learn how to positively deal with diversity, or experience how it feels to live in poverty. Studio Globo also offers educational workshops, neighborhood walks, and immersion boxes for schools.

The Studio Globo immersion studios mimic the life in certain countries. In this case: Peru

Challenge

Despite being fully booked year in and year out, Studio Globo was seeking guidance to help them elevate and expand their fundraising efforts. That’s why they asked us to:

  • help them select and implement the right fundraising tactics for their organization
  • help them with their first fundraising campaign (go take a look and support hem)

Understanding fundraising tactics

To be able to help Studio Globo find and select the right fundraising tactics, we analyzed over 60 NPOs and NGOs. Through this research we identified over 40 different B2C and B2B fundraising tactics and uncovered some more interesting insights:

  • About 95% of the analyzed organizations use more than one fundraising tactic. On average they combine 5 different tactics.
  • A lot of NGOs and nonprofits depend solely on subsidies.
  • Fundraising is not only about asking for donations, fundraising is about creating sustainable streams of income.
  • Fundraising is also about creating awareness.

The results of in-depth research like this are always illuminating. We found so many new fundraising tactics that were a real inspiration for us and the Studio Globo team.

– Janao, Business & Service Designer – Quest

Fundraising workshop

All insights from our extensive research were leveraged during a co-creative workshop with the Studio Globo team. We presented different fundraising options and through a series of custom exercises we were able to select the tactics that would best support their goals.

They were able to make real and actionable decisions during the workshop and afterwards created a fundraising strategy that leverages the resources, knowledge and network they already have.

The result

As a result of the fundraising workshop, we delivered a prioritized list of B2B and B2C fundraising tactics, adapted to the needs, wishes, resources, and target audiences of Studio Globo. They immediately wanted to implement the first tactic with a fundraising page on their website. And they asked us to do the UX design of the fundraising section.

We integrated several ways of supporting Studio Globo on the fundraising page. Whether it’s through a direct donation, volunteering, setting up a fundraiser, or buying something through Trooper, everyone can easily find a way to help.

Feel inspired and want to support their cause? Go to www.studioglobo.be/steun or check out their current fundraising campaign.

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A human-centric approach to reports

Fashion for Good (FFG) is an Innovation Platform that brings together the entire fashion ecosystem as a convenor for change. The foundation opened the world’s very first museum dedicated to sustainable fashion innovation in Amsterdam.

 

The Fashion For Good accelerator program unites innovators and top-name brands to revolutionize our current fashion system. With its accelerator program, FFG has become a resource hub. It publishes a variety of open-source circular apparel tools, guides, reports, and thought leadership pieces.

Making Libraries Accessible

A simple, easy-to-use library 

As Fashion for Good continues to grow, so will its publications and research articles. With an influx in materials and research, it will continue to get harder to have pieces stand out.  They came to us to encourage readers to interact with the materials that were of best use to them.

As part of their library of resources, we created a few small yet impactful changes to help users identify the most relevant information. First and foremost, we created a user-friendly drop-down menu that allows users to filter resources based on topic category, publication year, and theme.

To go a step further, just as we did for their events pages, we also developed easy-to-use tags for FFG to integrate into their images online. These tags are another way to filter topic categories that allow users with different needs to view the resources.

Engaging & Interactive Reports

Engaging Reading Experience
As we continue to upgrade the user experience of the FFG websites, we knew that simplifying and organizing their resources was not enough. The reports themselves needed to entice users to want to participate, click or download.

By sectioning out the reports and making them easy to read, users interact with the material differently than before. Previously, users would download reports and would have to scroll the entire document. With this latest upgrade, users can click at the point that is useful and interesting to them.

For accessibility purposes, we also kept both download and online versions of these reports to support all needs.

Need help engaging your audiences with your research? 

 

We create seamless digital experiences that are relevant to your target audiences, easy to use, and delightful to interact with.

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